Comparison of SMART tourism models of selected European city destinations

@inproceedings{33787,
   author = {Palatková, Monika and Ploch, Jindřich},
   address = {Springer Switzerland},
   booktitle = {- The 2023 International Conference on Marketing and Technologies Prague https://www.icmarktech.org/index.php/en/. (85 %)},
   editor = {José Luís Reis, Marisa Del Rio Araujo, Luís Paulo Reis, José Paulo Marques dos Santos},
   keywords = {Digitalisation. Smart City Tourism Destination. Smart Destination Strategy.},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {Springer Switzerland},
   pages = {100-114},
   publisher = {Springer},
   title = {Comparison of SMART tourism models of selected European city destinations},
   url = {https://www.icmarktech.org/index.php/en/},
   year = {2023}
}

TY  - JOUR
ID  - 33787
AU  - Palatková, Monika - Ploch, Jindřich
PY  - 2023
TI  - Comparison of SMART tourism models of selected European city destinations
PB  - Springer
CY  - Springer Switzerland
KW  - Digitalisation. Smart City Tourism Destination. Smart Destination Strategy.
UR  - https://www.icmarktech.org/index.php/en/
N2  - The aim of the paper is to analyze and compare the smart city destination models and strategies of selected smart city destinations in Europe. The development of tourism after the covid pandemic, combined with already advanced and ever-growing urbanization, puts pressure on the management of cities and tourism destinations. The concept of smart cities was originally perceived as a technological matter. Today, it represents a comprehensive technology-based approach to the management of cities and city tourist destinations. Three city destinations, València, Vienna and Prague were included in the research sample. The method of quantitative and qualitative content analysis was used dealing with selected strategic materials and other sources of content relevant to the analysis of smart city destination models. The analysis focused on two main areas of the SMART city concept, namely Strategy and governance and Technological solution. The starting point of the analysis was overview of destination governance. The analysis of the setting, content and interconnection of strategic documents showed that discrepancies and issues can be identified in the case of Prague. The examined scope and quality of digitization projects showed the dominancy of València and underdevelopment of Prague.
ER  - 

PALATKOVÁ, Monika a Jindřich PLOCH. Comparison of SMART tourism models of selected European city destinations. In José Luís Reis, Marisa Del Rio Araujo, Luís Paulo Reis, José Paulo Marques dos Santos. \textit{- The 2023 International Conference on Marketing and Technologies Prague https://www.icmarktech.org/index.php/en/. (85 \%{})}. Springer Switzerland: Springer, 2023, s.~100-114. ISSN~2190-3018.