PALATKOVÁ, Monika and Jindřich PLOCH. Comparison of SMART tourism models of selected European city destinations. In José Luís Reis, Marisa Del Rio Araujo, Luís Paulo Reis, José Paulo Marques dos Santos. - The 2023 International Conference on Marketing and Technologies Prague https://www.icmarktech.org/index.php/en/. (85 %). Springer Switzerland: Springer, 2023, p. 100-114. ISSN 2190-3018.
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Basic information
Original name Comparison of SMART tourism models of selected European city destinations
Authors PALATKOVÁ, Monika (203 Czech Republic, guarantor, belonging to the institution) and Jindřich PLOCH (203 Czech Republic).
Edition Springer Switzerland, - The 2023 International Conference on Marketing and Technologies Prague https://www.icmarktech.org/index.php/en/. (85 %), p. 100-114, 15 pp. 2023.
Publisher Springer
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50204 Business and management
Confidentiality degree is not subject to a state or trade secret
Publication form printed version "print"
WWW The international scientific conference ICMarkTech'23
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISSN 2190-3018
Keywords in English Digitalisation. Smart City Tourism Destination. Smart Destination Strategy.
Tags International impact, Reviewed
Changed by Changed by: doc. Ing. Monika Palatková, Ph.D., učo 29751. Changed: 15/12/2023 12:57.
Abstract
The aim of the paper is to analyze and compare the smart city destination models and strategies of selected smart city destinations in Europe. The development of tourism after the covid pandemic, combined with already advanced and ever-growing urbanization, puts pressure on the management of cities and tourism destinations. The concept of smart cities was originally perceived as a technological matter. Today, it represents a comprehensive technology-based approach to the management of cities and city tourist destinations. Three city destinations, València, Vienna and Prague were included in the research sample. The method of quantitative and qualitative content analysis was used dealing with selected strategic materials and other sources of content relevant to the analysis of smart city destination models. The analysis focused on two main areas of the SMART city concept, namely Strategy and governance and Technological solution. The starting point of the analysis was overview of destination governance. The analysis of the setting, content and interconnection of strategic documents showed that discrepancies and issues can be identified in the case of Prague. The examined scope and quality of digitization projects showed the dominancy of València and underdevelopment of Prague.
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