D 2023

Comparison of SMART tourism models of selected European city destinations

PALATKOVÁ, Monika and Jindřich PLOCH

Basic information

Original name

Comparison of SMART tourism models of selected European city destinations

Authors

PALATKOVÁ, Monika (203 Czech Republic, guarantor, belonging to the institution) and Jindřich PLOCH (203 Czech Republic)

Edition

Springer Switzerland, - The 2023 International Conference on Marketing and Technologies Prague https://www.icmarktech.org/index.php/en/. (85 %), p. 100-114, 15 pp. 2023

Publisher

Springer

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50204 Business and management

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

References:

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISSN

Keywords in English

Digitalisation. Smart City Tourism Destination. Smart Destination Strategy.

Tags

International impact, Reviewed
Změněno: 15/12/2023 12:57, doc. Ing. Monika Palatková, Ph.D.

Abstract

V originále

The aim of the paper is to analyze and compare the smart city destination models and strategies of selected smart city destinations in Europe. The development of tourism after the covid pandemic, combined with already advanced and ever-growing urbanization, puts pressure on the management of cities and tourism destinations. The concept of smart cities was originally perceived as a technological matter. Today, it represents a comprehensive technology-based approach to the management of cities and city tourist destinations. Three city destinations, València, Vienna and Prague were included in the research sample. The method of quantitative and qualitative content analysis was used dealing with selected strategic materials and other sources of content relevant to the analysis of smart city destination models. The analysis focused on two main areas of the SMART city concept, namely Strategy and governance and Technological solution. The starting point of the analysis was overview of destination governance. The analysis of the setting, content and interconnection of strategic documents showed that discrepancies and issues can be identified in the case of Prague. The examined scope and quality of digitization projects showed the dominancy of València and underdevelopment of Prague.