PALATKOVÁ, Monika and Jindřich PLOCH. SUSTAINABILITY AS A NEW NORMAL IN INTERNATIONAL TOURISM MANAGEMENT. Online. In Piotr Gryszel. The international scientific conference XI International Scientific Conference "Current trends in spas, hospitality and tourism". 2023rd ed. Jelenia Gora: UCP, 2023, p. 100-109. ISBN 978-80-87411-41-4.
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Basic information
Original name SUSTAINABILITY AS A NEW NORMAL IN INTERNATIONAL TOURISM MANAGEMENT
Authors PALATKOVÁ, Monika (203 Czech Republic, guarantor, belonging to the institution) and Jindřich PLOCH (203 Czech Republic).
Edition 2023. vyd. Jelenia Gora, The international scientific conference XI International Scientific Conference "Current trends in spas, hospitality and tourism" p. 100-109, 10 pp. 2023.
Publisher UCP
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50204 Business and management
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW 11th International Scientific Conference "Current trends in spas, hospitality and tourism" - "Tourism in times of dynamic changes in the environment"
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN 978-80-87411-41-4
Keywords in English International tourism management. Resident-tourist relationship Sustainability.
Tags International impact, Reviewed
Changed by Changed by: doc. Ing. Monika Palatková, Ph.D., učo 29751. Changed: 15/12/2023 14:34.
Abstract
The paper deals with the practical implementation of the sustainability principles on the example of the city destination of Prague using the city destination of Vienna as a benchmark. The aim of the paper is to evaluate and compare sustainability management measures taken to limit and eliminate the negative phenomena of international tourism in Prague compared to Vienna. The attention is turn to evaluating of the quantitative development of international tourism in Prague, its impact on the residents and the adopted sustainability strategy, monitoring and evaluation and residents´ involvement in the tourism management, planning and development. The multiple case study method including the quantitative and qualitative analysis is applied using the publicly accessible quantitative data and relevant documents. Basic quantitative indicators defining the tourism demand (number of international arrivals) and supply (bed capacity in collective accommodation facilities and selected collaborative platforms) and quantitative data on the number of residents in selected Prague districts are used to characterize mid-term impact of tourism on residential community. Two topics were chosen for comparison, namely sustainability strategy, management, monitoring and evaluation and second, residents´ involvement in the tourism planning and development. Since the international tourism market has undergone significant changes, the approach of private as well as public sectors to sustainability management changed towards to “the new normal” as mentioned in strategic documents and research studies published by the UN World Tourism Organisation and World Travel (UNWTO, 2021) and Tourism Council (WTTC 2021a, 2021b). Although Prague shows a higher tourist load compared to Vienna, its strategy, international tourism management and activities lack systematic approach incl. networking to other partners and their sustainability concepts, basic KPIs for sustainability measurement, basic data describing the tourism development and the communication towards local residents.
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