The study subject is designed on the basis of basic marketing theories knowledge applied to the international environment. The aim of the lesson is to clarify the essence of a principles of strategic management, explain the concepts of strategy, corporate hierarchy strategies, strategic analysis of the company including the definition of individual types of analysis the external and internal environment of the enterprise. Said knowledge is then transformed into the international market environment, including the decision to choose the form of market entry, selection of target segments and the creation of an offer determined by him in the form of determination marketing mix for the international market.