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Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1

LUÍS REIS, José, Jiří ZELENÝ, Beáta GAVUROVÁ and José Paulo MARQUES DOS SANTOS

Basic information

Original name

Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1

Authors

LUÍS REIS, José, Jiří ZELENÝ, Beáta GAVUROVÁ and José Paulo MARQUES DOS SANTOS

Edition

1. vyd. Singapore, 883 pp. SIST, volume 386, 2024

Publisher

Springer Singapore

Other information

Language

English

Type of outcome

Editorství odborné knihy

Field of Study

50200 5.2 Economics and Business

Country of publisher

Singapore

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

References:

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-981-97-1552-7

DOI

Keywords (in Czech)

Artificial Intelligence, Virtual and Augmented Reality, Data Mining, Big Data, Marketing Data Science, Internet of Things, Machine Learning, Metaverse and NFT applied to Marketing, Digital Marketing, Tourism Marketing, ICMarkTech 2023 Proceedings

Keywords in English

Artificial Intelligence, Virtual and Augmented Reality, Data Mining, Big Data, Marketing Data Science, Internet of Things, Machine Learning, Metaverse and NFT applied to Marketing, Digital Marketing, Tourism Marketing, ICMarkTech 2023 Proceedings

Tags

International impact, Reviewed
Změněno: 4/6/2024 00:42, Ing. Jiří Zelený, Ph.D.

Abstract

V originále

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023.