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@book{35005,
author = {Luís Reis, José and Zelený, Jiří and Gavurová, Beáta and Marques dos Santos, José Paulo},
address = {Singapore},
doi = {http://dx.doi.org/10.1007/978-981-97-1552-7},
edition = {1},
keywords = {Artificial Intelligence, Virtual and Augmented Reality, Data Mining, Big Data, Marketing Data Science, Internet of Things, Machine Learning, Metaverse and NFT applied to Marketing, Digital Marketing, Tourism Marketing, ICMarkTech 2023 Proceedings},
howpublished = {elektronická verze "online"},
language = {eng},
location = {Singapore},
isbn = {978-981-97-1552-7},
publisher = {Springer Singapore},
title = {Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1},
url = {https://link.springer.com/book/10.1007/978-981-97-1552-7?page=3#toc},
year = {2024}
}
TY - BOOK
ID - 35005
AU - Luís Reis, José - Zelený, Jiří - Gavurová, Beáta - Marques dos Santos, José Paulo
PY - 2024
TI - Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1
VL - SIST, volume 386
PB - Springer Singapore
CY - Singapore
SN - 9789819715527
KW - Artificial Intelligence, Virtual and Augmented Reality, Data Mining, Big Data, Marketing Data Science, Internet of Things, Machine Learning, Metaverse and NFT applied to Marketing, Digital Marketing, Tourism Marketing, ICMarkTech 2023 Proceedings
UR - https://link.springer.com/book/10.1007/978-981-97-1552-7?page=3#toc
N2 - This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023.
ER -
LUÍS REIS, José, Jiří ZELENÝ, Beáta GAVUROVÁ a José Paulo MARQUES DOS SANTOS. \textit{Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1}. Online. 1. vyd. Singapore: Springer Singapore, 2024, 883 s. SIST, volume 386. ISBN~978-981-97-1552-7. Dostupné z: https://dx.doi.org/10.1007/978-981-97-1552-7.
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