LUÍS REIS, José, Jiří ZELENÝ, Beáta GAVUROVÁ and José Paulo MARQUES DOS SANTOS. Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1. Online. 1st ed. Singapore: Springer Singapore, 2024, 883 pp. SIST, volume 386. ISBN 978-981-97-1552-7. Available from: https://dx.doi.org/10.1007/978-981-97-1552-7.
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Basic information
Original name Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1
Authors LUÍS REIS, José, Jiří ZELENÝ, Beáta GAVUROVÁ and José Paulo MARQUES DOS SANTOS.
Edition 1. vyd. Singapore, 883 pp. SIST, volume 386, 2024.
Publisher Springer Singapore
Other information
Original language English
Type of outcome Editorship of professional books
Field of Study 50200 5.2 Economics and Business
Country of publisher Singapore
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN 978-981-97-1552-7
Doi http://dx.doi.org/10.1007/978-981-97-1552-7
Keywords (in Czech) Artificial Intelligence, Virtual and Augmented Reality, Data Mining, Big Data, Marketing Data Science, Internet of Things, Machine Learning, Metaverse and NFT applied to Marketing, Digital Marketing, Tourism Marketing, ICMarkTech 2023 Proceedings
Keywords in English Artificial Intelligence, Virtual and Augmented Reality, Data Mining, Big Data, Marketing Data Science, Internet of Things, Machine Learning, Metaverse and NFT applied to Marketing, Digital Marketing, Tourism Marketing, ICMarkTech 2023 Proceedings
Tags International impact, Reviewed
Changed by Changed by: Ing. Jiří Zelený, Ph.D., učo 10755. Changed: 4/6/2024 00:42.
Abstract
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023.
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