t
2024
Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1
LUÍS REIS, José, Jiří ZELENÝ, Beáta GAVUROVÁ and José Paulo MARQUES DOS SANTOS
Basic information
Original name
Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1
Authors
LUÍS REIS, José,
Jiří ZELENÝ, Beáta GAVUROVÁ and José Paulo MARQUES DOS SANTOS
Edition
1. vyd. Singapore, 883 pp. SIST, volume 386, 2024
Publisher
Springer Singapore
Other information
Type of outcome
Editorství odborné knihy
Field of Study
50200 5.2 Economics and Business
Country of publisher
Singapore
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
electronic version available online
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords (in Czech)
Artificial Intelligence, Virtual and Augmented Reality, Data Mining, Big Data, Marketing Data Science, Internet of Things, Machine Learning, Metaverse and NFT applied to Marketing, Digital Marketing, Tourism Marketing, ICMarkTech 2023 Proceedings
Keywords in English
Artificial Intelligence, Virtual and Augmented Reality, Data Mining, Big Data, Marketing Data Science, Internet of Things, Machine Learning, Metaverse and NFT applied to Marketing, Digital Marketing, Tourism Marketing, ICMarkTech 2023 Proceedings
Tags
International impact, Reviewed
V originále
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023.
Displayed: 26/12/2024 20:16