C 2024

The Authenticity of ChatGPT’s Responses in the Tourism and Hospitality Sector: An Explorative Study on Human Perception of Artificial Intelligence

ZELENÝ, Jiří, Darina SVOBODOVÁ, Zbyněk VINŠ, Michal LOŠŤÁK, Anna ULRICHOVÁ et. al.

Basic information

Original name

The Authenticity of ChatGPT’s Responses in the Tourism and Hospitality Sector: An Explorative Study on Human Perception of Artificial Intelligence

Authors

ZELENÝ, Jiří, Darina SVOBODOVÁ, Zbyněk VINŠ, Michal LOŠŤÁK and Anna ULRICHOVÁ

Edition

Singapore, Marketing and Smart Technologies, p. 39–55, 17 pp. Smart Innovation, Systems and Technologies, vol 386, 2024

Publisher

SpringerLink

Other information

Language

English

Type of outcome

Kapitola resp. kapitoly v odborné knize

Field of Study

50101 Psychology

Country of publisher

Singapore

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

References:

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-981-97-1551-0

Keywords in English

AI-generated content; Gastronomy; Hotels; Text elicitation; Tourist information center; Wine-food pairing, Qualitative methodology

Tags

International impact, Reviewed
Změněno: 13/7/2024 01:02, Ing. Jiří Zelený, Ph.D.

Abstract

V originále

The study explores the attitudes of tourism/hospitality/gastronomy customers toward AI-generated textual content. Three model scenarios (themes: tourism information center, hotel, restaurant) were outlined as input for the ChatGPT AI model, which generated text responses.