ZELENÝ, Jiří, Darina SVOBODOVÁ, Zbyněk VINŠ, Michal LOŠŤÁK and Anna ULRICHOVÁ. The Authenticity of ChatGPT’s Responses in the Tourism and Hospitality Sector: An Explorative Study on Human Perception of Artificial Intelligence. Online. In Reis, J.L., Zelený, J., Gavurová, B., Santos, J.P.M.d. Marketing and Smart Technologies. Singapore: SpringerLink, 2024, p. 39–55. Smart Innovation, Systems and Technologies, vol 386. ISBN 978-981-97-1551-0. Available from: https://dx.doi.org/10.1007/978-981-97-1552-7_4.
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Basic information
Original name The Authenticity of ChatGPT’s Responses in the Tourism and Hospitality Sector: An Explorative Study on Human Perception of Artificial Intelligence
Authors ZELENÝ, Jiří, Darina SVOBODOVÁ, Zbyněk VINŠ, Michal LOŠŤÁK and Anna ULRICHOVÁ.
Edition Singapore, Marketing and Smart Technologies, p. 39–55, 17 pp. Smart Innovation, Systems and Technologies, vol 386, 2024.
Publisher SpringerLink
Other information
Original language English
Type of outcome Chapter(s) of a specialized book
Field of Study 50101 Psychology
Country of publisher Singapore
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN 978-981-97-1551-0
Doi http://dx.doi.org/10.1007/978-981-97-1552-7_4
Keywords in English AI-generated content; Gastronomy; Hotels; Text elicitation; Tourist information center; Wine-food pairing, Qualitative methodology
Tags International impact, Reviewed
Changed by Changed by: Ing. Jiří Zelený, Ph.D., učo 10755. Changed: 4/6/2024 01:22.
Abstract
The study explores the attitudes of tourism/hospitality/gastronomy customers toward AI-generated textual content. Three model scenarios (themes: tourism information center, hotel, restaurant) were outlined as input for the ChatGPT AI model, which generated text responses.
PrintDisplayed: 2/7/2024 13:54