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@inbook{35026, author = {Zelený, Jiří and Ulrichová, Anna and FIŠER, Václav and Husák, Jakub and Svobodová, Darina}, address = {Singapore}, booktitle = {Marketing and Smart Technologies}, doi = {http://dx.doi.org/10.1007/978-981-97-1552-7_8}, editor = {Reis, J.L., Zelený, J., Gavurová, B., Santos, J.P.M.d.}, keywords = {Artificial intelligence, Baby Boomers, DALL-E, Generation X, Gen-eration Y, Generation Z, Millennials}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Singapore}, isbn = {978-981-97-1551-0}, pages = {105–119}, publisher = {SpringerLink}, title = {Gastronomic Consumers’ Attitudes Toward AI-Generated Food Images: Exploring Different Perceptions Based on Generational Segmentation}, url = {https://link.springer.com/chapter/10.1007/978-981-97-1552-7_8}, year = {2024} }
TY - CHAP ID - 35026 AU - Zelený, Jiří - Ulrichová, Anna - FIŠER, Václav - Husák, Jakub - Svobodová, Darina PY - 2024 TI - Gastronomic Consumers’ Attitudes Toward AI-Generated Food Images: Exploring Different Perceptions Based on Generational Segmentation VL - Smart Innovation, Systems and Technologies, vol 386 PB - SpringerLink CY - Singapore SN - 9789819715510 KW - Artificial intelligence, Baby Boomers, DALL-E, Generation X, Gen-eration Y, Generation Z, Millennials UR - https://link.springer.com/chapter/10.1007/978-981-97-1552-7_8 N2 - The paper aims to identify the differences in attitudes of particular generational segments of gastronomy consumers toward AI-generated food marketing images. DALL-E engine was used to generate 56 images of dishes, which were initially ranked by professional chefs and reduced to a final set of 18 images used for four photo-elicitation focus groups. ER -
ZELENÝ, Jiří, Anna ULRICHOVÁ, Václav FIŠER, Jakub HUSÁK a Darina SVOBODOVÁ. Gastronomic Consumers’ Attitudes Toward AI-Generated Food Images: Exploring Different Perceptions Based on Generational Segmentation. Online. In Reis, J.L., Zelený, J., Gavurová, B., Santos, J.P.M.d. \textit{Marketing and Smart Technologies}. Singapore: SpringerLink, 2024, s.~105–119. Smart Innovation, Systems and Technologies, vol 386. ISBN~978-981-97-1551-0. Dostupné z: https://dx.doi.org/10.1007/978-981-97-1552-7\_{}8.
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