C 2024

Gastronomic Consumers’ Attitudes Toward AI-Generated Food Images: Exploring Different Perceptions Based on Generational Segmentation

ZELENÝ, Jiří, Anna ULRICHOVÁ, Václav FIŠER, Jakub HUSÁK, Darina SVOBODOVÁ et. al.

Basic information

Original name

Gastronomic Consumers’ Attitudes Toward AI-Generated Food Images: Exploring Different Perceptions Based on Generational Segmentation

Authors

ZELENÝ, Jiří, Anna ULRICHOVÁ, Václav FIŠER, Jakub HUSÁK and Darina SVOBODOVÁ

Edition

Singapore, Marketing and Smart Technologies, p. 105–119, 15 pp. Smart Innovation, Systems and Technologies, vol 386, 2024

Publisher

SpringerLink

Other information

Language

English

Type of outcome

Kapitola resp. kapitoly v odborné knize

Field of Study

50101 Psychology

Country of publisher

Singapore

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

References:

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-981-97-1551-0

UT WoS

INSPEC:25438508

Keywords in English

Artificial intelligence, Baby Boomers, DALL-E, Generation X, Gen-eration Y, Generation Z, Millennials

Tags

International impact, Reviewed
Změněno: 21/10/2024 13:27, Ing. Jiří Zelený, Ph.D.

Abstract

V originále

The paper aims to identify the differences in attitudes of particular generational segments of gastronomy consumers toward AI-generated food marketing images. DALL-E engine was used to generate 56 images of dishes, which were initially ranked by professional chefs and reduced to a final set of 18 images used for four photo-elicitation focus groups.