Other formats:
BibTeX
LaTeX
RIS
@inbook{35026,
author = {Zelený, Jiří and Ulrichová, Anna and FIŠER, Václav and Husák, Jakub and Svobodová, Darina},
address = {Singapore},
booktitle = {Marketing and Smart Technologies},
doi = {http://dx.doi.org/10.1007/978-981-97-1552-7_8},
editor = {Reis, J.L., Zelený, J., Gavurová, B., Santos, J.P.M.d.},
keywords = {Artificial intelligence, Baby Boomers, DALL-E, Generation X, Gen-eration Y, Generation Z, Millennials},
howpublished = {elektronická verze "online"},
language = {eng},
location = {Singapore},
isbn = {978-981-97-1551-0},
pages = {105–119},
publisher = {SpringerLink},
title = {Gastronomic Consumers’ Attitudes Toward AI-Generated Food Images: Exploring Different Perceptions Based on Generational Segmentation},
url = {https://link.springer.com/chapter/10.1007/978-981-97-1552-7_8},
year = {2024}
}
TY - CHAP
ID - 35026
AU - Zelený, Jiří - Ulrichová, Anna - FIŠER, Václav - Husák, Jakub - Svobodová, Darina
PY - 2024
TI - Gastronomic Consumers’ Attitudes Toward AI-Generated Food Images: Exploring Different Perceptions Based on Generational Segmentation
VL - Smart Innovation, Systems and Technologies, vol 386
PB - SpringerLink
CY - Singapore
SN - 9789819715510
KW - Artificial intelligence, Baby Boomers, DALL-E, Generation X, Gen-eration Y, Generation Z, Millennials
UR - https://link.springer.com/chapter/10.1007/978-981-97-1552-7_8
N2 - The paper aims to identify the differences in attitudes of particular generational segments of gastronomy consumers toward AI-generated food marketing images. DALL-E engine was used to generate 56 images of dishes, which were initially ranked by professional chefs and reduced to a final set of 18 images used for four photo-elicitation focus groups.
ER -
ZELENÝ, Jiří, Anna ULRICHOVÁ, Václav FIŠER, Jakub HUSÁK and Darina SVOBODOVÁ. Gastronomic Consumers’ Attitudes Toward AI-Generated Food Images: Exploring Different Perceptions Based on Generational Segmentation. Online. In Reis, J.L., Zelený, J., Gavurová, B., Santos, J.P.M.d. \textit{Marketing and Smart Technologies}. Singapore: SpringerLink, 2024, p.~105–119. Smart Innovation, Systems and Technologies, vol 386. ISBN~978-981-97-1551-0. Available from: https://dx.doi.org/10.1007/978-981-97-1552-7\_{}8.
|
