C
2024
Gastronomic Consumers’ Attitudes Toward AI-Generated Food Images: Exploring Different Perceptions Based on Generational Segmentation
ZELENÝ, Jiří, Anna ULRICHOVÁ, Václav FIŠER, Jakub HUSÁK, Darina SVOBODOVÁ et. al.
Basic information
Original name
Gastronomic Consumers’ Attitudes Toward AI-Generated Food Images: Exploring Different Perceptions Based on Generational Segmentation
Authors
ZELENÝ, Jiří, Anna ULRICHOVÁ, Václav FIŠER, Jakub HUSÁK and Darina SVOBODOVÁ
Edition
Singapore, Marketing and Smart Technologies, p. 105–119, 15 pp. Smart Innovation, Systems and Technologies, vol 386, 2024
Other information
Type of outcome
Kapitola resp. kapitoly v odborné knize
Field of Study
50101 Psychology
Country of publisher
Singapore
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
electronic version available online
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords in English
Artificial intelligence, Baby Boomers, DALL-E, Generation X, Gen-eration Y, Generation Z, Millennials
Tags
International impact, Reviewed
V originále
The paper aims to identify the differences in attitudes of particular generational segments of gastronomy consumers toward AI-generated food marketing images. DALL-E engine was used to generate 56 images of dishes, which were initially ranked by professional chefs and reduced to a final set of 18 images used for four photo-elicitation focus groups.
Displayed: 25/12/2024 18:56