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Conference presentation: Instagram Wine Posts: Modelling Behavior of Instagram Users Based on Photograph Characteristics

ZELENÝ, Jiří

Basic information

Original name

Conference presentation: Instagram Wine Posts: Modelling Behavior of Instagram Users Based on Photograph Characteristics

Authors

Edition

ICMarktech'24 – International Conference on Marketing and Technologies, 2024

Other information

Language

English

Type of outcome

Presentations at conferences

Field of Study

50200 5.2 Economics and Business

Country of publisher

Portugal

Confidentiality degree

is not subject to a state or trade secret

References:

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

Keywords in English

Instagram comments, Instagram likes, negative-binomial regression, vineyards, winemaking, wine type

Tags

International impact, Reviewed
Changed: 15/12/2024 00:55, Ing. Jiří Zelený, Ph.D.

Abstract

V originále

The aim of our study was to examine the behavior of Instagram users, including their allocation of likes and comments, in particular, when visiting the Instagram profile of the Czech Wine Fund (CWF).