k
2024
Conference presentation: Instagram Wine Posts: Modelling Behavior of Instagram Users Based on Photograph Characteristics
ZELENÝ, Jiří
Basic information
Original name
Conference presentation: Instagram Wine Posts: Modelling Behavior of Instagram Users Based on Photograph Characteristics
Edition
ICMarktech'24 – International Conference on Marketing and Technologies, 2024
Other information
Type of outcome
Prezentace na konferencích
Field of Study
50200 5.2 Economics and Business
Country of publisher
Portugal
Confidentiality degree
není předmětem státního či obchodního tajemství
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords in English
Instagram comments, Instagram likes, negative-binomial regression, vineyards, winemaking, wine type
Tags
International impact, Reviewed
V originále
The aim of our study was to examine the behavior of Instagram users, including their allocation of likes and comments, in particular, when visiting the Instagram profile of the Czech Wine Fund (CWF).
Displayed: 27/12/2024 14:00