MASTNÝ, Jan. Reklama ve světě médií (Advertising in the world of media). Praha: Vysoká škola hotelová, 2010, 106 pp. ISBN 978-80-87411-00-1.
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Basic information
Original name Reklama ve světě médií
Name (in English) Advertising in the world of media
Authors MASTNÝ, Jan.
Edition Praha, 106 pp. 2010.
Publisher Vysoká škola hotelová
Other information
Original language Czech
Type of outcome Book on a specialized topic
Field of Study Literature, mass media, audio-visual activities
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN 978-80-87411-00-1
Keywords in English Brief, Budget, Brainstorming, Media Planning, Research, Target Group, Advertising Agency structure, Media House, Broadcasting Company, ATL, BTL
Links WD-37-07-2, research and development project.
Changed by Changed by: Ing. Jan Mastný, učo 4093. Changed: 25/9/2011 11:43.
Abstract
Brief, Budget, Brainstorming, Plánování médií, Výzkum, Cílová skupina, Struktura reklamní agentury, Vydavatelský dům, Televizní a rozhlasové společnosti, nadlinková a podlinková reklama
Abstract (in English)
Brief, Budget, Brainstorming, Media Planning, Research, Target Group, Advertising Agency structure, Media House, Broadcasting Company, ATL, BTL
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