2010
Reklama ve světě médií
MASTNÝ, JanBasic information
Original name
Reklama ve světě médií
Name (in English)
Advertising in the world of media
Authors
MASTNÝ, Jan
Edition
Praha, 106 pp. 2010
Publisher
Vysoká škola hotelová
Other information
Language
Czech
Type of outcome
Book on a specialized topic
Field of Study
Literature, mass media, audio-visual activities
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN
978-80-87411-00-1
Keywords in English
Brief, Budget, Brainstorming, Media Planning, Research, Target Group, Advertising Agency structure, Media House, Broadcasting Company, ATL, BTL
Links
WD-37-07-2, research and development project.
Changed: 25/9/2011 11:43, Ing. Jan Mastný
V originále
Brief, Budget, Brainstorming, Plánování médií, Výzkum, Cílová skupina, Struktura reklamní agentury, Vydavatelský dům, Televizní a rozhlasové společnosti, nadlinková a podlinková reklama
In English
Brief, Budget, Brainstorming, Media Planning, Research, Target Group, Advertising Agency structure, Media House, Broadcasting Company, ATL, BTL