D 2012

Consumer Behavior and the Supply of Composite Product

STUDNIČKA, Petr and Josef VLČEK

Basic information

Original name

Consumer Behavior and the Supply of Composite Product

Name in Czech

Spotřební chování a nabídka složeného produktu

Authors

STUDNIČKA, Petr and Josef VLČEK

Edition

1. vyd. Košice, p. 130-136, 7 pp. 2012

Publisher

Fakulta BERG

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50200 5.2 Economics and Business

Country of publisher

Slovakia

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-80-553-0902-6

Keywords (in Czech)

složený produkt, individualizace poptávky, model spotřebního chování, produkt cestovního ruchu

Keywords in English

composite product, individualization of demand, model of consumer behavior, tourism product

Tags

Reviewed

Links

WD-37-07-2, research and development project.
Změněno: 13/5/2012 22:46, Ing. Petr Studnička, PhD.

Abstract

V originále

The central research question of this article focuses on the individualization of consumer behavior in the market segment for composite products. The tool is a model of understanding consumer behavior, based on the theory of planned behavior. The content of this research is the analysis of demand and supply on the tourism market. The origin of an individual consumer is a manifestation of contemporary lifestyle, which has become the domain of emotional consumerism. People yearn for self-actualization and tourism is a product which enables them to meet this need. Currently, most consumers arrange their tourism products independently. Tourism service providers need to understand the consumer behavior of tourists, otherwise they will be unable to adequately provide innovation in the supply. The profile of a tourism consumer allows operators who offer composite products to look for new forms of communication with the customer.