2012
Consumer Behavior and the Supply of Composite Product
STUDNIČKA, Petr and Josef VLČEKBasic information
Original name
Consumer Behavior and the Supply of Composite Product
Name in Czech
Spotřební chování a nabídka složeného produktu
Authors
STUDNIČKA, Petr and Josef VLČEK
Edition
1. vyd. Košice, p. 130-136, 7 pp. 2012
Publisher
Fakulta BERG
Other information
Language
English
Type of outcome
Proceedings paper
Field of Study
50200 5.2 Economics and Business
Country of publisher
Slovakia
Confidentiality degree
is not subject to a state or trade secret
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN
978-80-553-0902-6
Keywords (in Czech)
složený produkt, individualizace poptávky, model spotřebního chování, produkt cestovního ruchu
Keywords in English
composite product, individualization of demand, model of consumer behavior, tourism product
Tags
Reviewed
Links
WD-37-07-2, research and development project.
Changed: 13/5/2012 22:46, Ing. Petr Studnička, PhD.
Abstract
In the original language
The central research question of this article focuses on the individualization of consumer behavior in the market segment for composite products. The tool is a model of understanding consumer behavior, based on the theory of planned behavior. The content of this research is the analysis of demand and supply on the tourism market. The origin of an individual consumer is a manifestation of contemporary lifestyle, which has become the domain of emotional consumerism. People yearn for self-actualization and tourism is a product which enables them to meet this need. Currently, most consumers arrange their tourism products independently. Tourism service providers need to understand the consumer behavior of tourists, otherwise they will be unable to adequately provide innovation in the supply. The profile of a tourism consumer allows operators who offer composite products to look for new forms of communication with the customer.