Consumer Behavior and the Supply of Composite Product

@inproceedings{6902,
   author = {Studnička, Petr and Vlček, Josef},
   address = {Košice},
   edition = {1.},
   editor = {Technická univerzita v Košicích},
   keywords = {composite product, individualization of demand, model of consumer behavior, tourism product},
   language = {eng},
   location = {Košice},
   isbn = {978-80-553-0902-6},
   pages = {130-136},
   publisher = {Fakulta BERG},
   title = {Consumer Behavior and the Supply of Composite Product},
   year = {2012}
}

TY  - JOUR
ID  - 6902
AU  - Studnička, Petr - Vlček, Josef
PY  - 2012
TI  - Consumer Behavior and the Supply of Composite Product
PB  - Fakulta BERG
CY  - Košice
SN  - 9788055309026
KW  - composite product, individualization of demand, model of consumer behavior, tourism product
N2  - The central research question of this article focuses on the individualization of consumer behavior in the market segment for composite products. The tool is a model of understanding consumer behavior, based on the theory of planned behavior. The content of this research is the analysis of demand and supply on the tourism market. The origin of an individual consumer is a manifestation of contemporary lifestyle, which has become the domain of emotional consumerism. People yearn for self-actualization and tourism is a product which enables them to meet this need. Currently, most consumers arrange their tourism products independently. Tourism service providers need to understand the consumer behavior of tourists, otherwise they will be unable to adequately provide innovation in the supply. The profile of a tourism consumer allows operators who offer composite products to look for new forms of communication with the customer.
ER  - 

STUDNIČKA, Petr a Josef VLČEK. \textit{Consumer Behavior and the Supply of Composite Product}. 1. vyd. Košice: Fakulta BERG, 2012, s.~130-136. ISBN~978-80-553-0902-6.