KOTLER, P R and J T Makens J BOWEN. Marketing for hospitality and tourism. Upper Saddle River: Prentice Hall, 2006, 960 pp.
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Basic information
Original name Marketing for hospitality and tourism
Authors KOTLER, P R and J T Makens J BOWEN.
Edition Upper Saddle River, Prentice Hall, 2006.
Other information
Type of outcome Article in a journal
Confidentiality degree is not subject to a state or trade secret
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Changed by Changed by: Ing. Stanislava Belešová, PhD., učo 13270. Changed: 17/9/2012 12:43.
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