KOTLER, P R and J T Makens J BOWEN. Marketing for hospitality and tourism. Upper Saddle River: Prentice Hall, 2006, 960 pp. |
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Basic information | |
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Original name | Marketing for hospitality and tourism |
Authors | KOTLER, P R and J T Makens J BOWEN. |
Edition | Upper Saddle River, Prentice Hall, 2006. |
Other information | |
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Type of outcome | Article in a journal |
Confidentiality degree | is not subject to a state or trade secret |
Organization unit | University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd. |
Changed by | Changed by: Ing. Stanislava Belešová, PhD., učo 13270. Changed: 17/9/2012 12:43. |
PrintDisplayed: 6/10/2024 14:27