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@proceedings{7687, author = {Máče, Jan and Zeman, David}, booktitle = {Education in the Modern European Enviroment}, keywords = {theory of rational decision-making, heuristic method, cognitive psychology, decision making under uncertainty, the Allais paradox, prospect theory}, language = {eng}, isbn = {978-953-7210-55-7}, title = {Decision-making in Economic Theory}, year = {2012} }
TY - CONF ID - 7687 AU - Máče, Jan - Zeman, David PY - 2012 TI - Decision-making in Economic Theory SN - 9789537210557 KW - theory of rational decision-making, heuristic method, cognitive psychology, decision making under uncertainty, the Allais paradox, prospect theory N2 - The basis of economic decision-making processes are always individual entities. Traditional economic science assumes that individual actors behave rationally and have only one aim in their decision-making, which is to maximize expected utility. The authors of modern economic theory, however, have come to realize that the decision-making of economic agents is a much more complicated process, which includes psychological factors. The basis of economic decision-making processes are always individual entities. Traditional The basis of economic decision-making processes are always individual entities. Traditional The basis of economic decision-making processes are always individual entities. Traditional economic science assumes that individual actors behave rationally and have only one aim in their decision-making, which is to maximize expected utility. The authors of modern economic theory, however, have come to realize that the decision-making of economic agents is a much more complicated process, which includes psychological factors. ER -
MÁČE, Jan a David ZEMAN. Decision-making in Economic Theory. In \textit{Education in the Modern European Enviroment}. 2012. ISBN~978-953-7210-55-7.
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