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Publications Přehled o publikaci

Přehled o publikaci

B 2004

Marketing

KOTLER, Philip and Gary ARMSTRONG

Basic information

Original name

Marketing

Authors

KOTLER, Philip and Gary ARMSTRONG

Edition

2004

Publisher

Grada

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

80-247-0513-3

Changed: 25/10/2012 11:56, doc. Ing. Jan Hán, Ph.D.

Cite

ČSN ISO 690
BibTeX
LaTeX
RIS

KOTLER, Philip and Gary ARMSTRONG. Marketing. Grada, 2004. ISBN 80-247-0513-3.

@book{7847,
   author = {Kotler, Philip and Armstrong, Gary},
   isbn = {80-247-0513-3},
   publisher = {Grada},
   title = {Marketing},
   year = {2004}
}

TY  - BOOK
ID  - 7847
AU  - Kotler, Philip - Armstrong, Gary
PY  - 2004
TI  - Marketing
PB  - Grada
SN  - 8024705133
ER  -

KOTLER, Philip and Gary ARMSTRONG. \textit{Marketing}. Grada, 2004. ISBN~80-247-0513-3.