| KOTLER, Philip and Gary ARMSTRONG. Marketing. Grada, 2004. ISBN 80-247-0513-3. |
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| Basic information | |
|---|---|
| Original name | Marketing |
| Authors | KOTLER, Philip and Gary ARMSTRONG. |
| Edition | 2004. |
| Publisher | Grada |
| Other information | |
|---|---|
| Type of outcome | Book on a specialized topic |
| Confidentiality degree | is not subject to a state or trade secret |
| Organization unit | University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd. |
| ISBN | 80-247-0513-3 |
| Changed by | Changed by: doc. Ing. Jan Hán, Ph.D., učo 12793. Changed: 25/10/2012 11:56. |
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