B
2004
Marketing
KOTLER, Philip and Gary ARMSTRONG
Operations
Cite
Print
Basic information
Original name
Marketing
Authors
KOTLER, Philip and Gary ARMSTRONG
Edition
2004
Publisher
Grada
Other information
Type of outcome
Book on a specialized topic
Confidentiality degree
is not subject to a state or trade secret
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN
80-247-0513-3
Changed: 25/10/2012 11:56,
doc. Ing. Jan Hán, Ph.D.
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13/5/2025 00:18