REID, Robert D. and David C. BOJANIC. Hospitality Marketing Management. 5th ed. John Wiley & Sons, 2010. ISBN 978-0-470-08858-6.
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Basic information
Original name Hospitality Marketing Management
Authors REID, Robert D. and David C. BOJANIC.
Edition 5. vyd. 2010.
Publisher John Wiley & Sons
Other information
Type of outcome Book on a specialized topic
Confidentiality degree is not subject to a state or trade secret
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN 978-0-470-08858-6
Changed by Changed by: doc. Ing. Jan Hán, Ph.D., učo 12793. Changed: 25/10/2012 13:29.
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