Uplatnění modelu konkurenceschopnosti v lázeňství
ATTL, Pavel. Uplatnění modelu konkurenceschopnosti v lázeňství (Application of Competitiveness Models in the Spa Industry). Banská Bystrica: Ekonomická fakulta Univerzity Mateja Bela v Banské Bystrici, 2012, p. 20-25. ISBN 978-80-557-0351-0. |
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Basic information | |
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Original name | Uplatnění modelu konkurenceschopnosti v lázeňství |
Name in Czech | Uplatnění modelu konkurenceschopnosti v lázeňství |
Name (in English) | Application of Competitiveness Models in the Spa Industry |
Authors | ATTL, Pavel. |
Edition | Banská Bystrica, p. 20-25, 6 pp. 2012. |
Publisher | Ekonomická fakulta Univerzity Mateja Bela v Banské Bystrici |
Other information | |
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Original language | Czech |
Type of outcome | Proceedings paper |
Field of Study | 50200 5.2 Economics and Business |
Confidentiality degree | is not subject to a state or trade secret |
Publication form | storage medium (CD, DVD, flash disk) |
Organization unit | University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd. |
ISBN | 978-80-557-0351-0 |
Keywords (in Czech) | Konkurenceschopnost, lázeňský cestovní ruch, model ETI |
Keywords in English | Competitiveness. Model ETI. Spa tourism. |
Tags | International impact, Reviewed |
Changed by | Changed by: Ing. Pavel Attl, Ph.D., učo 4145. Changed: 4/6/2013 10:57. |
Abstract (in English) |
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The spa industry in the Czech Republic, as in many European countries, is a part of a very competitive environment. The issue of competitiveness must be addressed not only to the spa organizations, but also to the spa regions. This situation forces the management of spa towns to constantly look for new approaches and methods to improve their market position. In addition to applying general models of competitiveness, such as Porter’s Five Forces, special models are being developed for the needs of tourism and spa industries. Although there is a sufficient theoretical background and knowledge in this area, the implementation of these models in the Czech Republic has so far been limited. |
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