ATTL, Pavel. Uplatnění modelu konkurenceschopnosti v lázeňství (Application of Competitiveness Models in the Spa Industry). Banská Bystrica: Ekonomická fakulta Univerzity Mateja Bela v Banské Bystrici, 2012, p. 20-25. ISBN 978-80-557-0351-0.
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Basic information
Original name Uplatnění modelu konkurenceschopnosti v lázeňství
Name in Czech Uplatnění modelu konkurenceschopnosti v lázeňství
Name (in English) Application of Competitiveness Models in the Spa Industry
Authors ATTL, Pavel.
Edition Banská Bystrica, p. 20-25, 6 pp. 2012.
Publisher Ekonomická fakulta Univerzity Mateja Bela v Banské Bystrici
Other information
Original language Czech
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Confidentiality degree is not subject to a state or trade secret
Publication form storage medium (CD, DVD, flash disk)
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN 978-80-557-0351-0
Keywords (in Czech) Konkurenceschopnost, lázeňský cestovní ruch, model ETI
Keywords in English Competitiveness. Model ETI. Spa tourism.
Tags International impact, Reviewed
Changed by Changed by: Ing. Pavel Attl, Ph.D., učo 4145. Changed: 4/6/2013 10:57.
Abstract (in English)
The spa industry in the Czech Republic, as in many European countries, is a part of a very competitive environment. The issue of competitiveness must be addressed not only to the spa organizations, but also to the spa regions. This situation forces the management of spa towns to constantly look for new approaches and methods to improve their market position. In addition to applying general models of competitiveness, such as Porter’s Five Forces, special models are being developed for the needs of tourism and spa industries. Although there is a sufficient theoretical background and knowledge in this area, the implementation of these models in the Czech Republic has so far been limited.
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