2013
TEXT MINING IN HOTEL AND SPA INDUSTRY
LUSTIGOVÁ, ZdenaBasic information
Original name
TEXT MINING IN HOTEL AND SPA INDUSTRY
Name in Czech
Text mining v hotelnictví a lázeňství
Authors
LUSTIGOVÁ, Zdena (203 Czech Republic, guarantor, belonging to the institution)
Edition
1. vyd. Opava, sborník konference AKTUÁLNÍ TRENDY LÁZEŇSTVÍ, HOTELNICTVÍ A TURISMU 2013, p. 87-93, 6 pp. 2013
Publisher
Slezská universita Opava
Other information
Language
English
Type of outcome
Proceedings paper
Field of Study
50300 5.3 Education
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
Publication form
storage medium (CD, DVD, flash disk)
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN
978-80-7248-858-2
Keywords (in Czech)
:business intelligence; data mining; text mining; hotelnictví a lázeňství
Keywords in English
business intelligence; data mining; text mining; hotel and spa industry
Tags
Reviewed
Changed: 11/3/2014 18:25, doc. RNDr. Zdena Lustigová, CSc.
V originále
With the easy availability of huge volumes of text-based information freely available on the Internet and Intranet, text mining can be used by hotel and spa industry to develop competitive and strategic intelligence. Although the text mining software remains relatively expensive, the cost will inevitably fall. The paper reviews nowadays literature of text mining within hospitality industry management, and discusses features of selected text mining software packages in analyzing unstructured qualitative data in the following key steps: data preparation, data analysis, and result reporting. Based on comparative study, this article also presents examples of use and discusses potential, advantages and current technological limitations of text mining.