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@book{9645, author = {Kotler, P and Bowen, J T and Makens, J C}, address = {Upper Saddle River}, edition = {5 vyd.}, location = {Upper Saddle River}, isbn = {978-0-13-504559-6}, publisher = {Prentice Hall}, title = {Marketing for Hospitality and Tourism}, year = {2010} }
TY - BOOK ID - 9645 AU - Kotler, P - Bowen, J T - Makens, J C PY - 2010 TI - Marketing for Hospitality and Tourism PB - Prentice Hall CY - Upper Saddle River SN - 9780135045596 ER -
KOTLER, P, J T BOWEN and J C MAKENS. \textit{Marketing for Hospitality and Tourism}. 5 vyd. Upper Saddle River: Prentice Hall, 2010, 683 pp. ISBN~978-0-13-504559-6.
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