B 2010

Marketing for Hospitality and Tourism

KOTLER, P, J T BOWEN and J C MAKENS

Basic information

Original name

Marketing for Hospitality and Tourism

Authors

KOTLER, P, J T BOWEN and J C MAKENS

Edition

5 vyd. Upper Saddle River, 683 pp. 2010

Publisher

Prentice Hall

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

ISBN

978-0-13-504559-6
Changed: 11/9/2013 15:06, Ing. Stanislava Belešová, PhD.
Displayed: 22/4/2025 14:40