The modern consumer reflects a particular lifestyle that has been adopted by society and part of which is the ever-growing significance of entertainment and leisure time. The most significant trend influencing current demand for services in the tourism industry is the individualization of demand. The consumption of tourism services in contemporary society is considered to be a standard part of consumption in general. Tourists proceed from available information offered by particular destinations and essentially create their own travel and tourism products. Consumer behavior is most often followed according to how they react to what is offered. Tourism industry products and services are always implemented at a particular destination and these services are administered by a range of providers whose share is constantly changing in real terms and over time. Tourists buy these partial products and their consumption provides a feeling of satisfaction, which is further fulfilled by the synergetic effect resulting from their current consumption level. For tourists, distance from their residence complicates their familiarization with the tourism supply of a particular destination. Tourist information centers provide important assistance for their decisions. They are involved in the development of tourism in localities and regions by communicating tourists‘ requirements to the providers of individual services. They are special-purpose facilities that provide objective and evidence-based information on destinations, tourism services, and the leisure and cultural supply in the area in which they operate. Tourist Information centers are an integral part of destination management, where they perform a very important role. These institutions are far more active at the local level than at the regional level and very often assume the role of destination management organizations. By utilizing the services of the tourist information centers, tourists can receive premiums in the form of discounts, and service providers are encouraged to specialize their offerings. There are currently more than 600 tourist information centers registered in the Czech Republic, which are grouped together voluntarily in the Association of Tourist Information Centers of the Czech Republic.