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    2023

    1. Comparison of SMART tourism models of selected European city destinations
      PALATKOVÁ, Monika and Jindřich PLOCH. Comparison of SMART tourism models of selected European city destinations. In José Luís Reis, Marisa Del Rio Araujo, Luís Paulo Reis, José Paulo Marques dos Santos. - The 2023 International Conference on Marketing and Technologies Prague https://www.icmarktech.org/index.php/en/. (85 %). Springer Switzerland: Springer, 2023, p. 100-114. ISSN 2190-3018.
      The international scientific conference ICMarkTech'23
      Name (in English): Comparison of SMART tourism models of selected European city destinations
      RIV: Proceedings paper. English.
      Palatková, Monika (203 Czech Republic, guarantor, belonging to the institution) -- Ploch, Jindřich (203 Czech Republic)
      Keywords in English: Digitalisation. Smart City Tourism Destination. Smart Destination Strategy.
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: doc. Ing. Monika Palatková, Ph.D., učo 29751. Changed: 15/12/2023 12:57.
      More: https://is.ucp.cz/publication/33787/en
    2. Mezinárodní strategický marketing (International strategic marketing)
      PALATKOVÁ, Monika. Mezinárodní strategický marketing (International strategic marketing). Online. 1st ed. Praha: UCP, 2023, 60 pp. ISBN 978-80-7632-080-2.
      Studijní opora Mezinárodní strategický marketing
      Name in Czech: Mezinárodní strategický marketing
      Name (in English): International strategic marketing
      RIV: Teaching aids, texts (including individual chapters in textbooks). Czech. Czech Republic.
      Palatková, Monika (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: Intnl marketing. Intnl economic relations. Intnl marketing. Intnl marketing mix.
      Changed by: doc. Ing. Monika Palatková, Ph.D., učo 29751. Changed: 15/12/2023 14:28.
      More: https://is.ucp.cz/publication/33846/en
    3. SUSTAINABILITY AS A NEW NORMAL IN INTERNATIONAL TOURISM MANAGEMENT
      PALATKOVÁ, Monika and Jindřich PLOCH. SUSTAINABILITY AS A NEW NORMAL IN INTERNATIONAL TOURISM MANAGEMENT. Online. In Piotr Gryszel. The international scientific conference XI International Scientific Conference "Current trends in spas, hospitality and tourism". 2023rd ed. Jelenia Gora: UCP, 2023, p. 100-109. ISBN 978-80-87411-41-4.
      11th International Scientific Conference "Current trends in spas, hospitality and tourism" - "Tourism in times of dynamic changes in the environment"
      Name (in English): SUSTAINABILITY AS A NEW NORMAL IN INTERNATIONAL TOURISM MANAGEMENT
      RIV: Proceedings paper. English.
      Palatková, Monika (203 Czech Republic, guarantor, belonging to the institution) -- Ploch, Jindřich (203 Czech Republic)
      Keywords in English: International tourism management. Resident-tourist relationship Sustainability.
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: doc. Ing. Monika Palatková, Ph.D., učo 29751. Changed: 15/12/2023 14:34.
      More: https://is.ucp.cz/publication/33805/en
    4. THE IMPLEMENTATION OF SUSTAINABILITY PRINCIPLES IN THE TOURISM DRIVEN INTERNATIONAL AIR TRANSPORT
      PALATKOVÁ, Monika and Jindřich PLOCH. THE IMPLEMENTATION OF SUSTAINABILITY PRINCIPLES IN THE TOURISM DRIVEN INTERNATIONAL AIR TRANSPORT. Online. In Roman Fiala. Proceedings of the 15th International Scientific Conference COMPETITION. 1st edition. Jihlava: College of Polytechnics Jihlava / Vysoká škola polytechnická Jihlava, 2023, p. 191-204. ISBN 978-80-88064-71-8.
      Proceedings of the 15th International Scientific Conference COMPETITION
      Name (in English): THE IMPLEMENTATION OF SUSTAINABILITY PRINCIPLES IN THE TOURISM DRIVEN INTERNATIONAL AIR TRANSPORT
      RIV: Proceedings paper. English. Czech Republic.
      Palatková, Monika (203 Czech Republic, guarantor, belonging to the institution) -- Ploch, Jindřich (203 Czech Republic)
      Keywords in English: ESG. Governance. low-cost airline. Supply value chain. Sustainability strategy.
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: doc. Ing. Monika Palatková, Ph.D., učo 29751. Changed: 15/12/2023 14:16.
      More: https://is.ucp.cz/publication/33826/en

    2022

    1. Challenges for Measuring the Competitiveness of Tourism Destinations in the post-covid Period.
      PLOCH, Jindřich and Monika PALATKOVÁ. Challenges for Measuring the Competitiveness of Tourism Destinations in the post-covid Period. Online. In Roman Fiala. Proceedings of the 14th International Scientific Conference COMPETITION 2022. Jihlava: College of Polytechnics Jihlava, 2022, p. 139-150. ISBN 978-80-87411-41-4.
      URL
      RIV: Proceedings paper. English. Czech Republic.
      PLOCH, Jindřich (203 Czech Republic) -- Palatková, Monika (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: destination competitiveness; tourism policy; transport policy; competitiveness model
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: doc. Ing. Monika Palatková, Ph.D., učo 29751. Changed: 19/1/2023 11:37.
      More: https://is.ucp.cz/publication/29627/en
    2. Challenges for training and education in tourism and air transport in the period of post-pandemic recovery.
      PALATKOVÁ, Monika and Jindřich PLOCH. Challenges for training and education in tourism and air transport in the period of post-pandemic recovery. Online. In Ing. Ivica Linderová, PhD. Peer-reviewed Conference Proceedings of the International Conference Topical Issues Of Tourism - CRISIS SOLUTIONS FOR TOURISM 2022. Jihlava: College of Polytechnics Jihlava, 2022, p. 260-273. ISBN 978-80-88064-57-2.
      16th International Conference Topical Issues Of Tourism - CRISIS SOLUTIONS FOR TOURISM
      RIV: Proceedings paper. English. Czech Republic.
      Palatková, Monika (203 Czech Republic, guarantor, belonging to the institution) -- PLOCH, Jindřich (203 Czech Republic)
      Keywords in English: Air transport. Education and training; Post‐covid trends in supply and demand; Tourism; Triple helix model
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: doc. Ing. Monika Palatková, Ph.D., učo 29751. Changed: 19/1/2023 11:39.
      More: https://is.ucp.cz/publication/29646/en
    3. Metodika edukace, prezentace a osvěty k docenění významu památek světového dědictví ve formálním vzdělávání (EDUCATION, PRESENTATION AND EDUCATION METHODOLOGY TO APPRECIATE THE SIGNIFICANCE OF WORLD HERITAGE MONUMENTS IN FORMAL EDUCATION)
      KRPÁLEK, Pavel, Radka LÖWENHÖFFEROVÁ, Monika PALATKOVÁ, Jiří KOHOUTEK and Jana MARKOVÁ. Metodika edukace, prezentace a osvěty k docenění významu památek světového dědictví ve formálním vzdělávání (EDUCATION, PRESENTATION AND EDUCATION METHODOLOGY TO APPRECIATE THE SIGNIFICANCE OF WORLD HERITAGE MONUMENTS IN FORMAL EDUCATION). VŠMVV Praha, 2022.
      Informace o projektu řešeném na VŠMVV v roce 2022
      Name in Czech: Dear Miss Moira Poh, thank you for reaching out and for the interesting offer, it is an honor for me, however, in our workplace there is a person more qualified in the field of Tourism, with more experience in the field, she would like to take the positi
      Name (in English): EDUCATION, PRESENTATION AND EDUCATION METHODOLOGY TO APPRECIATE THE SIGNIFICANCE OF WORLD HERITAGE MONUMENTS IN FORMAL EDUCATION
      Czech. Czech Republic.
      Keywords in English: culture; enlightenment; world heritage monuments; education; methodology; curriculum; concept of education; teaching strategy
      Reviewed: yes
      Changed by: prof. Ing. Pavel Krpálek, CSc., MBA, učo 29750. Changed: 17/1/2023 15:31.
      More: https://is.ucp.cz/publication/30405/en
    4. Strategic Management and Crises Management as the Main Pillars of Recovery in the International Tourism and Civil Aviation Transport.
      PLOCH, Jindřich and Monika PALATKOVÁ. Strategic Management and Crises Management as the Main Pillars of Recovery in the International Tourism and Civil Aviation Transport. Croatian Regional Development Journal. Croatia: Polytechnic of Međimurje in Čakovec (Croatia), 2022, Vol. 3, No. 1, p. 24-46. ISSN 2718-4978.
      URL
      RIV: Article in a journal. English. Croatia.
      PLOCH, Jindřich (203 Czech Republic) -- Palatková, Monika (203 Czech Republic, guarantor, belonging to the institution)
      Keywords in English: international tourism; international civil aviation transport; tourism and transportation policy; crisis management; strategic management
      International impact: yes
      Reviewed: yes
      Changed by: doc. Ing. Monika Palatková, Ph.D., učo 29751. Changed: 19/1/2023 11:44.
      More: https://is.ucp.cz/publication/29647/en
    5. The path from covid to more sustainability and resiliency in international air transport and tourism
      PALATKOVÁ, Monika and Jindřich PLOCH. The path from covid to more sustainability and resiliency in international air transport and tourism. In 15. ročník mezinárodní vědecké konference „Nové trendy 2022– New Trends 2022“. 2022nd ed. Praha: University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická, s.r.o. ve spolupráci s Vysokou školou logistiky, o.p.s., 2022. ISSN 2336-7431.
      URL
      English. Czech Republic.
      Keywords in English: resilience, sustainability, MIT 90´s model, tourism, air transport, critical success factors
      Type of proceedings: post-proceedings
      International impact: yes
      Reviewed: yes
      Changed by: doc. Ing. Monika Palatková, Ph.D., učo 29751. Changed: 13/1/2023 17:09.
      More: https://is.ucp.cz/publication/29969/en
Displayed: 5/7/2024 17:35