Number of results: 132

Results of 2 selected fields/plans of study
Faculty
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Field of Study/plan
UCP - Economics and Management: Marketing Communication (Study in Czech)
include only defended theses

Mücková, Hana

(the defence was successful)

Master's degree programme (following the bachelor's one), University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd., 2013

Programme: Economics and Management
Field of Study: Marketing Communication (Study in Czech)
Master's thesis: The strategy of marketing a new product

Mucha, Daniel

(the defence was successful)

Master's degree programme (following the bachelor's one), University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd., 2014

Programme: Economics and Management
Field of Study: Marketing Communication (Study in Czech)
Master's thesis: Blue Ocean Strategy in the practice of Czech companies

Neupauerová, Anna

(the defence was successful)

Master's degree programme (following the bachelor's one), University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd., 2021

Programme: Economics and Management
Field of Study: Marketing Communication (Study in Czech)
Master's thesis: Impact of tourism on the development of entrepreneurial activities in the countryside

Nováková, Gabriela

(the defence was successful)

Master's degree programme (following the bachelor's one), University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd., 2015

Programme: Economics and Management
Field of Study: Marketing Communication (Study in Czech)
Master's thesis: Strategy of Internet Communication Policy for No Name Reality, the Branch of Real Estate Agency

Obrová, Katerina

(the defence was successful)

Master's degree programme (following the bachelor's one), University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd., 2013

Programme: Economics and Management
Field of Study: Marketing Communication (Study in Czech)
Master's thesis: What do university students think about TV commercial?

Oličová, Hana

(the defence was successful)

Master's degree programme (following the bachelor's one), University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd., 2016

Programme: Economics and Management
Field of Study: Marketing Communication (Study in Czech)
Master's thesis: Analysis of attendance chosen accommodation or gastronomic equipment

Olivová, Linda

(the defence was successful)

Master's degree programme (following the bachelor's one), University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd., 2013

Programme: Economics and Management
Field of Study: Marketing Communication (Study in Czech)
Master's thesis: Goal setting, strategic planning and influence valuations of a company communication

Oubrecht, Marek

(the defence was successful)

Master's degree programme (following the bachelor's one), University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd., 2017

Programme: Economics and Management
Field of Study: Marketing Communication (Study in Czech)
Master's thesis: Situation analysis - an important step for creating marketing strategies

Pavlíček, František

(the defence was successful)

Master's degree programme (following the bachelor's one), University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd., 2014

Programme: Economics and Management
Field of Study: Marketing Communication (Study in Czech)
Master's thesis: Processing of corporate identity of selected hotel

Pavlištová, Gabriela

(the defence was successful)

Master's degree programme (following the bachelor's one), University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd., 2017

Programme: Economics and Management
Field of Study: Marketing Communication (Study in Czech)
Master's thesis: Applying Creativity to Service Management

Pilát, Juraj

(the defence was successful)

Master's degree programme (following the bachelor's one), University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd., 2014

Programme: Economics and Management
Field of Study: Marketing Communication (Study in Czech)
Master's thesis: Product placement in czech audiovisual production, its pros and cons

Pištej, Martin

(the defence was successful)

Master's degree programme (following the bachelor's one), University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd., 2013

Programme: Economics and Management
Field of Study: Marketing Communication (Study in Czech)
Master's thesis: Survey of citizen satisfaction with the infrastructure built in the village in connection with the use of free time

Pôbišová, Diana

(the defence was successful)

Master's degree programme (following the bachelor's one), University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd., 2019

Programme: Economics and Management
Field of Study: Marketing Communication (Study in Czech)
Master's thesis: Airbnb marketing communication

Průšová, Iva

(the defence was successful)

Master's degree programme (following the bachelor's one), University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd., 2015

Programme: Economics and Management
Field of Study: Marketing Communication (Study in Czech)
Master's thesis: The marketing concept of specific company

Pupkov, Roman

(the defence was successful)

Master's degree programme (following the bachelor's one), University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd., 2014

Programme: Economics and Management
Field of Study: Marketing Communication (Study in Czech)
Master's thesis: Discount as a basic marketing tool at present - the impact of discount on firms and possibility of its changing

Režuchová, Ľudmila

(the defence was successful)

Master's degree programme (following the bachelor's one), University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd., 2016

Programme: Economics and Management
Field of Study: Marketing Communication (Study in Czech)
Master's thesis: Internal Marketing as a Tool for Effective Operating of Enterprise

Rybanská, Jana

(the defence was successful)

Master's degree programme (following the bachelor's one), University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd., 2013

Programme: Economics and Management
Field of Study: Marketing Communication (Study in Czech)
Master's thesis: New product offer for travel agencies - Speleoturism in Slovakia

Řehák, Tomáš

(the defence was successful)

Master's degree programme (following the bachelor's one), University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd., 2022

Programme: Economics and Management
Field of Study: Marketing Communication (Study in Czech)
Master's thesis: Smart Cities

Řeháková, Hana

(the defence was successful)

Master's degree programme (following the bachelor's one), University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd., 2015

Programme: Economics and Management
Field of Study: Marketing Communication (Study in Czech)
Master's thesis: Analysis and evaluation of the competitive situation of a company

Sabová, Radka

(the defence was successful)

Master's degree programme (following the bachelor's one), University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd., 2014

Programme: Economics and Management
Field of Study: Marketing Communication (Study in Czech)
Master's thesis: Advertisement and its fluence on society