Theses on a related topic (having the same keywords):
swot analyza pest analyza, vyzkum. key words, research., klicova slova, hotelove zarizeni, environment scanning, marketingova analyza, swot analysis, pest analysis, marketing analysis, marketing communication, analyza prostredi, situacni analyza, marketingova komuikace, hotel facility, situational analysisKeywords ordered alphabetically | Keywords ordered by occurrence rate
1.
Kolářová, Zuzana
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2014, studies
completed, degree conferred:
Bc.Programme/field:
Economics and Management /
Marketing Communication in the Service Industry (Study in Czech)Bachelor's thesis defence:
Návrh reklamní kampaně konkrétní firmy |
Theses on a related topic

List of theses with an identical keyword.
2.
Pleticha, Jan
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Analýza působení makroprostředí na činnost (hotelu, restaurace, cestovní kanceláře, informačního centra – dle výběru)
Bachelor's thesis defence: Analýza působení makroprostředí na činnost kavárny
3.
Šlesingrová, Petra maiden name: Najmanová
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Situační analýza města Dobruška - předpoklad inovace produktu ubytovacího zařízení
4.
Budínová, Adéla
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2025, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
Hospitality ManagementBachelor's thesis defence:
Marketingová analýza společnosti Parkhotel Plzeň s.r.o. |
Theses on a related topic
5.
Čeňková, Iva
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Švejk restaurant - jeho pozice na trhu
6.
7.
Kavalír, Ondřej
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2020, studies
completed, degree conferred:
Ing.Programme/field:
Hospitality Management, Tourism and Marketing /
Marketing Management in Hospitality and Tourism IndustryMaster's thesis defence:
Využití online marketingu při budování firmy |
Theses on a related topic
8.
Matyášová, Lucie
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Situační analýza vybraného zámeckého hotelu
9.
10.
11.
Nekulová, Kristýna
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace společnosti SWN Moravia, s.r.o. na českém a zahraničním trhu
12.
13.
Radostová, Eva
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2018, studies
completed, degree conferred:
Bc.Programme/field:
Economics and Management /
Marketing Communication in the Service Industry (Study in Czech)Bachelor's thesis defence:
Marketingová komunikace vybrané společnosti |
Theses on a related topic
14.
15.
Rosa, Martin
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Využití marketingových strategií k uvedení nového gastronomického zařízení na trh
16.
17.
18.
Zejdl, Květoslav
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2020, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Destination Management in the Turism Industry (Study in Czech)Bachelor's thesis defence:
Situační analýza destinace cestovního ruchu |
Theses on a related topic
19.
20.
Bartošová, Lucie maiden name: Zoltánová
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2013, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Destination Management in the Turism Industry (Study in Czech)Bachelor's thesis defence:
Podnikatelský plán podniku cestovního ruchu |
Theses on a related topic
21.
Barvíř, Jiří
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Založení restauračního pivovaru a jeho úspěšné etablování na trh
22.
Blahová, Alžběta
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2016, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Hospitality Management (Study in Czech)Bachelor's thesis defence:
Podnikatelský plán pro založení kavárny |
Theses on a related topic
23.
24.
Bobková, Anna
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2020, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
Hospitality ManagementBachelor's thesis defence:
Analýza marketingového prostředí vybraného hotelu |
Theses on a related topic
25.
26.
27.
Cipryanová, Martina
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Podnikatelský projekt - založení a výstavba firmy (případová studie)
Bachelor's thesis defence: Podnikatelský projekt - založení a výstavba (případová studie)
28.
Čajánková, Ivana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Komunikační a marketingová strategie produktů Akciového Pivovaru Dalešice a.s.
29.
30.
Čurdová, Klára
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2021, studies
completed, degree conferred:
Ing.Programme/field:
Hospitality Management, Tourism and Marketing /
Marketing Management in Hospitality and Tourism IndustryMaster's thesis defence:
Případová studie společensky odpovědné firmy |
Theses on a related topic
31.
Divilová, Petra
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Rozvoj barových zařízení, současné trendy v barmanství a jejich vliv na zákazníka
32.
Dvořák, Robert
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Strategická analýza konkrétního podniku
33.
Eliáš, Miroslav
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Využití nástrojů marketingového mixu ve společnosti GASTVÍN spol. s.r.o.
34.
Gabriel, Michal
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2025, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
MarketingBachelor's thesis defence:
Situační analýza pivovaru Budějovický Budvar n. p. |
Theses on a related topic
35.
36.
Heřmánková, Marie
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2020, studies
completed, degree conferred:
Bc.Programme/field:
Economics and Management /
Marketing Communication in the Service Industry (Study in Czech)Bachelor's thesis defence:
Analýza marketingové komunikace vybrané společnosti |
Theses on a related topic
37.
Hoppová, Anežka
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2022, studies
completed, degree conferred:
Bc.Programme/field:
Economics and Management /
Marketing and managementBachelor's thesis defence:
Marketingový mix obce Vrbovec |
Theses on a related topic
38.
Horáček, Jakub
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2015, studies
completed, degree conferred:
Ing.Programme/field:
Gastronomy , Hospitality Management and Tourism /
Hospitality and Spa Management (Study in Czech)Master's thesis defence:
Strategické řízení a rozhodování v restauračním provozu |
Theses on a related topic
39.
40.
Hostinský, Jan
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2016, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Hospitality Management (Study in Czech)Bachelor's thesis defence:
Konkurenční prostředí mikropodniků s vlastní výrobou piva |
Theses on a related topic
41.
42.
Hricová, Andrea
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Analýza marketingu vybraného subjektu z oblasti cestovního ruchu
43.
44.
Hutr, Jiří
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Regionální politika rozvoje cestovního ruchu v Jihomoravském kraji
45.
Iurkevych, Ievgen
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2014, studies
completed, degree conferred:
Ing.Programme/field:
Gastronomy , Hospitality Management and Tourism /
Hospitality and Spa Management (Study in Czech)Master's thesis defence:
Strategie vybrané firmy při pronikání na zahraniční trh |
Theses on a related topic
46.
Kabelka, Lumír
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Analýza konkurence konkrétního podniku
47.
48.
49.
50.
Kuneš, Zdeněk
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2017, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Hospitality Management (Study in Czech)Bachelor's thesis defence:
Analýza marketingového mixu - případová studie |
Theses on a related topic