Theses on a related topic (having the same keywords):
marketingova situacni analyza, marketingova strategie, marketingovy mix, vision, proces strategickeho rizeni, marketing strategy, marketing sluzeb. strategic management, marketing situation analysis, mise, 4p, strategic management process, marketing mix, strategicke rizeni, vize, 4p marketing services., mission, goals, cileKeywords ordered alphabetically | Keywords ordered by occurrence rate
1.
Mikeš, Ladislav
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2013, studies
completed, degree conferred:
Ing.Programme/field:
Gastronomy , Hospitality Management and Tourism /
Hospitality and Spa Management (Study in Czech)Master's thesis defence:
Marketingová strategie hotelu |
Theses on a related topic

List of theses with an identical keyword.
2.
Ištoková, Pavlína
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2014, studies
completed, degree conferred:
Ing.Programme/field:
Gastronomy , Hospitality Management and Tourism /
Hospitality and Spa Management (Study in Czech)Master's thesis defence:
Marketingová strategie firmy v oblasti osobních služeb |
Theses on a related topic
3.
Andeltová, Nikol
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2024, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
MarketingBachelor's thesis defence:
Návrh marketingové strategie vybraného podniku |
Theses on a related topic
4.
5.
Budínová, Adéla
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2025, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
Hospitality ManagementBachelor's thesis defence:
Marketingová analýza společnosti Parkhotel Plzeň s.r.o. |
Theses on a related topic
6.
7.
Csölleiová, Alena
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2024, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
MarketingBachelor's thesis defence:
Marketingová strategie vybrané společnosti |
Theses on a related topic
8.
9.
Horváthová, Kamila
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Ubytovací služby v hotelu Novotel v Praze a standardy tohoto hotelového řetězce
10.
11.
Meme, Elisabeth maiden name: Meme
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2025, studies
completed, degree conferred:
Bc.Programme/field:
International Management and Marketing /
International Management and MarketingBachelor's thesis defence:
Návrh marketingové strategie pro vybranou lokální restauraci |
Theses on a related topic
12.
13.
14.
Rozlílek, Ondřej
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Analýza marketingových nástrojů turisticko-gastronomického centra Dětenice.
15.
Rudolská, Petra maiden name: Wolfschützová
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2013, studies
completed, degree conferred:
Ing.Programme/field:
Gastronomy , Hospitality Management and Tourism /
Hospitality and Spa Management (Study in Czech)Master's thesis defence:
Strategické řízení hotelu se zaměřením na krizový management. |
Theses on a related topic
16.
Sharipova, Roza
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2025, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
MarketingBachelor's thesis defence:
Návrh marketingové strategie vybraného podniku |
Theses on a related topic
17.
18.
Sotnikova, Valeriya
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2023, studies
completed, degree conferred:
Ing.Programme/field:
Hospitality Management, Tourism and Marketing /
Marketing Management in Hospitality and Tourism IndustryMaster's thesis defence:
Evaluace marketingové strategie vybrané organizace |
Theses on a related topic
19.
Ziková, Markéta
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová strategie firmy DIKADESIGN s.r.o.
20.
Buravtceva, Elena
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2018, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Hospitality Management (Study in Czech)Bachelor's thesis defence:
Marketingová strategie firmy v oblasti služeb |
Theses on a related topic
21.
Gosiewska, Nadezda maiden name: Fedorova
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2016, studies
completed, degree conferred:
Ing.Programme/field:
Gastronomy , Hospitality Management and Tourism /
Hospitality and Spa Management (Study in Czech)Master's thesis defence:
Marketingový plán vybrané restaurace |
Theses on a related topic
22.
Iurkevych, Ievgen
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2014, studies
completed, degree conferred:
Ing.Programme/field:
Gastronomy , Hospitality Management and Tourism /
Hospitality and Spa Management (Study in Czech)Master's thesis defence:
Strategie vybrané firmy při pronikání na zahraniční trh |
Theses on a related topic
23.
24.
Karcagiová, Zuzana
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2017, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Hospitality Management (Study in Czech)Bachelor's thesis defence:
Využití nástrojů marketingového mixu v hotelnictví |
Theses on a related topic
25.
Klemová, Petra
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2020, studies
completed, degree conferred:
Ing.Programme/field:
Hospitality Management, Tourism and Marketing /
Marketing Management in Hospitality and Tourism IndustryMaster's thesis defence:
Marketing franchisingovej firmy |
Theses on a related topic
26.
Kolářová, Zuzana
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2014, studies
completed, degree conferred:
Bc.Programme/field:
Economics and Management /
Marketing Communication in the Service Industry (Study in Czech)Bachelor's thesis defence:
Návrh reklamní kampaně konkrétní firmy |
Theses on a related topic
27.
Kolovratová, Hana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Prosperity, Risk, Audit and Crisis Management
Master's thesis defence: Navrh strategie pro ziskavani korporatnich klientu pro vybrany hotel
28.
29.
Ludwicková, Aida
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Prosperity, Risk, Audit and Crisis Management
Master's thesis defence: Jak udělat z dobré firmy skvělou
30.
Magát, Miloslav
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2014, studies
completed, degree conferred:
Ing.Programme/field:
Gastronomy , Hospitality Management and Tourism /
Hospitality and Spa Management (Study in Czech)Master's thesis defence:
Marketingová stratégia vybraného hotela |
Theses on a related topic
31.
Mazanec, Milan
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2020, studies
completed, degree conferred:
Ing.Programme/field:
Hospitality Management, Tourism and Marketing /
Hospitality and Spa ManagementMaster's thesis defence:
Analýza marketingovej stratégie vybranej reštaurácie |
Theses on a related topic
32.
Moravčíková, Ivana
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2016, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Hospitality Management (Study in Czech)Bachelor's thesis defence:
Aplikácia marketingového mixu pri vstupe firmy na nový trh |
Theses on a related topic
33.
34.
Pek, Matěj
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2023, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
MarketingBachelor's thesis defence:
Evaluace marketingové strategie vybrané organizace |
Theses on a related topic
35.
Veselá, Hana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Návrh na zlepšení marketingové strategie produktu "Studentský účet" GE Money Bank
36.
Abidova, Saniya
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2016, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Hospitality Management (Study in Czech)Bachelor's thesis defence:
Plánování a stanovování cílů v hotelu Classic |
Theses on a related topic
37.
38.
Alokhin, Mykola
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2015, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Hospitality Management (Study in Czech)Bachelor's thesis defence:
Analýza trhu vybraného produktu |
Theses on a related topic
39.
Antonů, Zuzana
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2019, studies
completed, degree conferred:
Bc.Programme/field:
Economics and Management /
Marketing Communication in the Service Industry (Study in Czech)Bachelor's thesis defence:
Studie zavedení firmy na trh |
Theses on a related topic
40.
Baďurová, Markéta
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Podnikatelský projekt - Odbytové středisko Čerňava
41.
Bakiyeva, Adilyam
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2019, studies
completed, degree conferred:
Ing.Programme/field:
Gastronomy , Hospitality Management and Tourism /
Hospitality and Spa Management (Study in Czech)Master's thesis defence:
Využití mobilního marketingu v gastronomických službách |
Theses on a related topic
42.
43.
Bartuněk, Lukáš
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Průzkum preferencí studentů a absolventů SVŠE Znojmo při výběru vysoké školy
44.
Baumrukrová, Barbora
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2019, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Hospitality Management (Study in Czech)Bachelor's thesis defence:
Hodnocení marketingové komunikace vybraných firem |
Theses on a related topic
45.
Belková, Barbora
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Marketingové komunikace jako nástroj ostravské ZOO
46.
Bernardová, Dagmar Alexandra
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2013, studies
completed, degree conferred:
Bc.Programme/field:
Economics and Management /
Marketing Communication in the Service Industry (Study in Czech)Bachelor's thesis defence:
Využití PR jako základu marketingové komunikace |
Theses on a related topic
47.
Bernardová, Dagmar Alexandra
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2015, studies
completed, degree conferred:
Ing.Programme/field:
Economics and Management /
Marketing Communication (Study in Czech)Master's thesis defence:
Etické aspekty reklamy pro děti |
Theses on a related topic
48.
Blaha, Andrej
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2013, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Hospitality Management (Study in Czech)Bachelor's thesis defence:
Aplikácia marketingového mixu v kúpel'níctve |
Theses on a related topic
49.
Bobková, Anna
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2020, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
Hospitality ManagementBachelor's thesis defence:
Analýza marketingového prostředí vybraného hotelu |
Theses on a related topic
50.