Theses on a related topic (having the same keywords):
zakaznik, nakupni vyber, psychologicke aspekty, psychology, psychological aspects, znacka, psychologie, buying selection, marketing, nakupni chovani, buying behavior, customer, brandKeywords ordered alphabetically | Keywords ordered by occurrence rate
1.
Hejhalová, Šárka
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2024, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
MarketingBachelor's thesis defence:
Uplatnění psychologie v marketingu |
Theses on a related topic

List of theses with an identical keyword.
2.
3.
Holečková, Michaela
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Role značky v závislosti na různých skupinách nakupujících
4.
Kuchtová, Kristýna
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2024, studies
completed, degree conferred:
Ing.Programme/field:
Hospitality Management, Tourism and Marketing /
Marketing Management in Hospitality and Tourism IndustryMaster's thesis defence:
Psychologické aspekty na trhu v hotelnictví |
Theses on a related topic
5.
Smutná, Eva
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Psychologie spotřebního chování na příkladu prodejce automobilů Autoprodejna Suchý
6.
Součková, Magda
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2015, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Hospitality Management (Study in Czech)Bachelor's thesis defence:
Budování značky jako nástroje pro komunikaci se zákazníkem |
Theses on a related topic
7.
Blahová, Natálie
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Reklama a Public Relations konkrétní firmy v průmyslu módního odívání
8.
Boronina, Yana
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2016, studies
completed, degree conferred:
Bc.Programme/field:
Economics and Management /
Marketing Communication in the Service Industry (Study in Czech)Bachelor's thesis defence:
Analýza marketingové komunikace značky L'Oréal Paris |
Theses on a related topic
9.
10.
11.
Dohnalová, Klára
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2016, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Hospitality Management (Study in Czech)Bachelor's thesis defence:
Postavení The Candy Store na českém trhu |
Theses on a related topic
12.
Dohnalová, Klára
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2019, studies
completed, degree conferred:
Ing.Programme/field:
Economics and Management /
Marketing Communication (Study in Czech)Master's thesis defence:
Marketingová komunikace The Candy Store |
Theses on a related topic
13.
Dvorská, Bára
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2019, studies
completed, degree conferred:
Bc.Programme/field:
Economics and Management /
Marketing Communication in the Service Industry (Study in Czech)Bachelor's thesis defence:
Influencer marketing |
Theses on a related topic
14.
Fričová, Diana
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2014, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Hospitality Management (Study in Czech)Bachelor's thesis defence:
Vernostné programy v hotelierstve |
Theses on a related topic
15.
Jilková, Monika
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Budování značky weWedd
16.
Kalina, Michael
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2015, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Hospitality Management (Study in Czech)Bachelor's thesis defence:
Marketingová komunikace restaurací v ČR |
Theses on a related topic
17.
Kastenová, Kristýna
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2017, studies
completed, degree conferred:
Ing.Programme/field:
Economics and Management /
Marketing Communication (Study in Czech)Master's thesis defence:
Uplatnění psychologie v marketingu |
Theses on a related topic
18.
Kontová, Markéta
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Úspěšné, ale kritizované reklamní kampaně
19.
Kovačič, Jan
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingový výzkum spokojenosti zákazníků vybraného autoservisu
20.
Macek, Martin
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Porovnání psychologických aspektů marketingových aktivit tří supermarketů na Znojemsku
21.
Martínková, Karolína
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2020, studies
completed, degree conferred:
Bc.Programme/field:
Economics and Management /
Marketing Communication in the Service Industry (Study in Czech)Bachelor's thesis defence:
Využití Google Analytics pro marketing firmy |
Theses on a related topic
22.
Mikulčík, Tomáš
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Analýza spokojenosti návštěvníků Pivních slavností Hostan
23.
Novota, Martin
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2014, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Hospitality Management (Study in Czech)Bachelor's thesis defence:
Český host v hotelu |
Theses on a related topic
24.
Orlich, Luboš
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2017, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Hospitality Management (Study in Czech)Bachelor's thesis defence:
Podnikatelský plán restaurace |
Theses on a related topic
25.
Pafčugová, Michaela
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2024, studies
completed, degree conferred:
Ing.Programme/field:
Hospitality Management, Tourism and Marketing /
Hospitality and Spa ManagementMaster's thesis defence:
Vliv reklamy na spotřebitelské chování. |
Theses on a related topic
26.
Pikartová, Lenka
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Návrh zavedení nových produktů a služeb v podniku Půjčovna Katrin
27.
28.
Sedláčková, Sabina
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2016, studies
completed, degree conferred:
Bc.Programme/field:
Economics and Management /
Marketing Communication in the Service Industry (Study in Czech)Bachelor's thesis defence:
Ovlivňuje reklama způsob života společnosti? |
Theses on a related topic
29.
Skarbinová, Hana
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2019, studies
completed, degree conferred:
Ing.Programme/field:
Gastronomy , Hospitality Management and Tourism /
Hospitality and Spa Management (Study in Czech)Master's thesis defence:
Uplatnění psychologie v marketingu |
Theses on a related topic
30.
Skolilová, Barbora
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Studie psychologie reklamy
31.
Solnař, Dalibor
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Řízení vztahů se zákazníky CRM
32.
Stránský, Adam
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2014, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Hospitality Management (Study in Czech)Bachelor's thesis defence:
Analýza marketingových strategií v nabídce koňaků |
Theses on a related topic
33.
Šťastný, Jiří
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Hodnocení spokojenosti zákazníků firmy LAUFEN CZ s.r.o.
34.
Štrossová, Jitka
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2014, studies
completed, degree conferred:
Ing.Programme/field:
Gastronomy , Hospitality Management and Tourism /
Hospitality and Spa Management (Study in Czech)Master's thesis defence:
Nákupní zvyklosti hotelových hostů v České republice |
Theses on a related topic
35.
Šymon, Nelia maiden name: Mykhaylivna
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2019, studies
completed, degree conferred:
Ing.Programme/field:
Economics and Management /
Marketing Communication (Study in Czech)Master's thesis defence:
Uplatnění psychologie v marketingu |
Theses on a related topic
36.
Tomášková, Tereza
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2017, studies
completed, degree conferred:
Ing.Programme/field:
Economics and Management /
Marketing Communication (Study in Czech)Master's thesis defence:
Uplatnění psychologie v marketingu |
Theses on a related topic
37.
Touška, Filip
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2022, studies
completed, degree conferred:
Ing.Programme/field:
Hospitality Management, Tourism and Marketing /
Hospitality and Spa ManagementMaster's thesis defence:
Hodnocení hotelové značky Hilton českými klienty. |
Theses on a related topic
38.
Zikmund, Ondřej
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2022, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
MarketingBachelor's thesis defence:
Marketingový výzkum společnosti Vltavín door s.r.o. |
Theses on a related topic
39.
Žigová, Ingrid
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2013, studies
completed, degree conferred:
Ing.Programme/field:
Gastronomy , Hospitality Management and Tourism /
Hospitality and Spa Management (Study in Czech)Master's thesis defence:
Marketingová koncepcia Penziónu Voglerwirt |
Theses on a related topic
40.
41.
Bácová, Kateřina
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2013, studies
completed, degree conferred:
Ing.Programme/field:
Gastronomy , Hospitality Management and Tourism /
Hospitality and Spa Management (Study in Czech)Master's thesis defence:
Podnikatelský plán Mobilní kavárny |
Theses on a related topic
42.
Baťková, Nina maiden name: Passlerová
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2014, studies
completed, degree conferred:
Ing.Programme/field:
Economics and Management /
Marketing Communication (Study in Czech)Master's thesis defence:
Ovlivňuje reklama způsob života společnosti? |
Theses on a related topic
43.
Bendová, Nikola
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Studie současných reklam na přípravky proti obezitě
44.
45.
46.
Čermáková, Kateřina
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Hodnocení spokojenosti zákazníků firmy TGB BETONMIX a.s.
47.
Davydova, Ekaterina
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2018, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Hospitality Management (Study in Czech)Bachelor's thesis defence:
Analýza trhu firmy |
Theses on a related topic
48.
Douděrová, Lucie
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2020, studies
completed, degree conferred:
Ing.Programme/field:
Economics and Management /
Marketing Communication (Study in Czech)Master's thesis defence:
Psychologické aspekty rozvoje zaměstnanců |
Theses on a related topic
49.
50.
Hegerová, Zuzana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingový výzkum spokojenosti zákazníků vybraného podniku ze segmentu služeb