Theses on a related topic (having the same keywords):
marketingova strategie, marketingovy mix, wizz air., marketing strategy, situation analysis, marketingove rizeni, swot analyza, marketing management, marketing mix, swot analysis, situacni analyzaKeywords ordered alphabetically | Keywords ordered by occurrence rate
1.
Andeltová, Nikol
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2024, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
MarketingBachelor's thesis defence:
Návrh marketingové strategie vybraného podniku |
Theses on a related topic

List of theses with an identical keyword.
2.
Budínová, Adéla
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2025, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
Hospitality ManagementBachelor's thesis defence:
Marketingová analýza společnosti Parkhotel Plzeň s.r.o. |
Theses on a related topic
3.
Csölleiová, Alena
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2024, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
MarketingBachelor's thesis defence:
Marketingová strategie vybrané společnosti |
Theses on a related topic
4.
5.
Kolářová, Zuzana
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2014, studies
completed, degree conferred:
Bc.Programme/field:
Economics and Management /
Marketing Communication in the Service Industry (Study in Czech)Bachelor's thesis defence:
Návrh reklamní kampaně konkrétní firmy |
Theses on a related topic
6.
Oubrecht, Marek
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2017, studies
completed, degree conferred:
Ing.Programme/field:
Economics and Management /
Marketing Communication (Study in Czech)Master's thesis defence:
Situační analýza - důležitý krok pro tvorbu strategie |
Theses on a related topic
7.
8.
Rozlílek, Ondřej
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Analýza marketingových nástrojů turisticko-gastronomického centra Dětenice.
9.
10.
11.
Pospíšilová, Marie
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2023, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
MarketingBachelor's thesis defence:
Uvedení nového výrobku na trh |
Theses on a related topic
12.
Baďurová, Markéta
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Podnikatelský projekt - Odbytové středisko Čerňava
13.
Bobková, Anna
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2020, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
Hospitality ManagementBachelor's thesis defence:
Analýza marketingového prostředí vybraného hotelu |
Theses on a related topic
14.
Čajánková, Ivana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Komunikační a marketingová strategie produktů Akciového Pivovaru Dalešice a.s.
15.
Čiháková, Klára
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2022, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
Hospitality ManagementBachelor's thesis defence:
Podnikatelský plán založení cukrárny |
Theses on a related topic
16.
Dolejšová, Kateřina
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2018, studies
completed, degree conferred:
Bc.Programme/field:
Economics and Management /
Marketing Communication in the Service Industry (Study in Czech)Bachelor's thesis defence:
Situační analýza plzeňské pobočky CK Alexandria, spol. s r.o. |
Theses on a related topic
17.
18.
19.
Horváthová, Kamila
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Ubytovací služby v hotelu Novotel v Praze a standardy tohoto hotelového řetězce
20.
21.
22.
23.
Hrůza, Lubomír
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Hodnocení spokojenosti návštěvníků - Kino Svět
24.
Ištoková, Pavlína
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2014, studies
completed, degree conferred:
Ing.Programme/field:
Gastronomy , Hospitality Management and Tourism /
Hospitality and Spa Management (Study in Czech)Master's thesis defence:
Marketingová strategie firmy v oblasti osobních služeb |
Theses on a related topic
25.
Iurkevych, Ievgen
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2014, studies
completed, degree conferred:
Ing.Programme/field:
Gastronomy , Hospitality Management and Tourism /
Hospitality and Spa Management (Study in Czech)Master's thesis defence:
Strategie vybrané firmy při pronikání na zahraniční trh |
Theses on a related topic
26.
27.
Káva, Tomáš
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2013, studies
completed, degree conferred:
Ing.Programme/field:
Gastronomy , Hospitality Management and Tourism /
Hospitality and Spa Management (Study in Czech)Master's thesis defence:
Slevové servery - výhody a nevýhody dlouhodobé spolupráce |
Theses on a related topic
28.
Krátký, Lukáš
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Marketing a jeho uplatnění ve sportovním areálu Fil studio v Havířově
29.
Kubištová, Jana
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2016, studies
completed, degree conferred:
Ing.Programme/field:
Gastronomy , Hospitality Management and Tourism /
Hospitality and Spa Management (Study in Czech)Master's thesis defence:
Podnikatelský záměr venkovského hotelu |
Theses on a related topic
30.
Kunst, Petr
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Analýza marketingové komunikace společnosti MetLife
31.
Mandátová, Michaela
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Analýza a restrukturalizace marketingové komunikace firmy Interiéry Soukup
32.
Meme, Elisabeth maiden name: Meme
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2025, studies
completed, degree conferred:
Bc.Programme/field:
International Management and Marketing /
International Management and MarketingBachelor's thesis defence:
Návrh marketingové strategie pro vybranou lokální restauraci |
Theses on a related topic
33.
Moravčíková, Ivana
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2016, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Hospitality Management (Study in Czech)Bachelor's thesis defence:
Aplikácia marketingového mixu pri vstupe firmy na nový trh |
Theses on a related topic
34.
Němcová, Nikola
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2021, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
Hospitality ManagementBachelor's thesis defence:
Podnikatelský záměr založení cukrárny |
Theses on a related topic
35.
Němečková, Monika maiden name: Němečková
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2013, studies
completed, degree conferred:
Ing.Programme/field:
Gastronomy , Hospitality Management and Tourism /
Hospitality and Spa Management (Study in Czech)Master's thesis defence:
Rekonstrukce a následný provoz kavárny. |
Theses on a related topic
36.
Osmolovskaia, Alina
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2020, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
MarketingBachelor's thesis defence:
Budování značky firmy |
Theses on a related topic
37.
Pekárková, Kristýna
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace ve společnosti LAND PRODUCT a.s.
38.
Peterková, Monika
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Výstavba lanového centra ve Znojmě z pohledu marketingu a cestovního ruchu
39.
40.
Pirochta, Tomáš
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Analýza marketingové komunikace Klenotnictví Klimeš
41.
42.
Řezníčková, Jana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Marketingový mix v cestovním ruchu na příkladech Znojma
43.
44.
Sharipova, Roza
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2025, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
MarketingBachelor's thesis defence:
Návrh marketingové strategie vybraného podniku |
Theses on a related topic
45.
46.
Stávková, Blažena
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace ve společnosti Sonnentor s.r.o.
47.
Šymon, Nelia maiden name: Mykhaylivna
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2015, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Destination Management in the Turism Industry (Study in Czech)Bachelor's thesis defence:
Vliv přírodních (sportovních) parků na rozvoj vybrané destinace |
Theses on a related topic
48.
Valenta, Libor
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Vztah mezi inovací produktu a jeho prodejem - Kino Svět
49.
Vaneev, Pavel
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Analýza podmínek pro rozvoj rekreačních pobytů v oblasti Altaj - Telecké jezero
50.
Vargová, Dora maiden name: Vargová
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2024, studies
completed, degree conferred:
Bc.Programme/field:
International Management and Marketing /
International Management and MarketingBachelor's thesis defence:
Vstup vybrané maďarské firmy na český trh |
Theses on a related topic