Theses on a related topic (having the same keywords):
marketingova strategie, marketingovy mix, communication mix, marketing strategy, komunikacni mix, swot analyza, kavarna, marketing mix, marketing, swot analysis, cafeKeywords ordered alphabetically | Keywords ordered by occurrence rate
1.
Budínová, Adéla
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2025, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
Hospitality ManagementBachelor's thesis defence:
Marketingová analýza společnosti Parkhotel Plzeň s.r.o. |
Theses on a related topic

List of theses with an identical keyword.
2.
Csölleiová, Alena
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2024, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
MarketingBachelor's thesis defence:
Marketingová strategie vybrané společnosti |
Theses on a related topic
3.
4.
Veškrnová, Miluše
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Zhodnocení současného komunikačního mixu ve firmě XYZ
5.
Dvořáková, Zdenka
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Využití nástrojů marketingového mixu ve společnosti Vinařství Hevera
6.
7.
Mandátová, Michaela
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Analýza a restrukturalizace marketingové komunikace firmy Interiéry Soukup
8.
Pirochta, Tomáš
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Analýza marketingové komunikace Klenotnictví Klimeš
9.
Sotnikova, Valeriya
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2023, studies
completed, degree conferred:
Ing.Programme/field:
Hospitality Management, Tourism and Marketing /
Marketing Management in Hospitality and Tourism IndustryMaster's thesis defence:
Evaluace marketingové strategie vybrané organizace |
Theses on a related topic
10.
11.
Baumrukrová, Barbora
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2019, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Hospitality Management (Study in Czech)Bachelor's thesis defence:
Hodnocení marketingové komunikace vybraných firem |
Theses on a related topic
12.
Bobková, Anna
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2020, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
Hospitality ManagementBachelor's thesis defence:
Analýza marketingového prostředí vybraného hotelu |
Theses on a related topic
13.
14.
15.
Herzig, Jiří
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace Cyklo Klubu
16.
Hrůza, Lubomír
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Hodnocení spokojenosti návštěvníků - Kino Svět
17.
18.
Koch, Michal
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Návrh marketingové strategie firmy Libor Suchý, autoprodejna
19.
Kolářová, Zuzana
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2014, studies
completed, degree conferred:
Bc.Programme/field:
Economics and Management /
Marketing Communication in the Service Industry (Study in Czech)Bachelor's thesis defence:
Návrh reklamní kampaně konkrétní firmy |
Theses on a related topic
20.
Krátký, Lukáš
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Marketing a jeho uplatnění ve sportovním areálu Fil studio v Havířově
21.
Maňura, Jakub
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace sportovního klubu
22.
Meme, Elisabeth maiden name: Meme
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2025, studies
completed, degree conferred:
Bc.Programme/field:
International Management and Marketing /
International Management and MarketingBachelor's thesis defence:
Návrh marketingové strategie pro vybranou lokální restauraci |
Theses on a related topic
23.
Mrůzková, Nikola
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2014, studies
completed, degree conferred:
Ing.Programme/field:
Gastronomy , Hospitality Management and Tourism /
Hospitality and Spa Management (Study in Czech)Master's thesis defence:
Hodnocení účinnosti marketingových aktivit vybraného hotelu |
Theses on a related topic
24.
Mundilová, Lucie
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2020, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Hospitality Management (Study in Czech)Bachelor's thesis defence:
Marketingové komunikace libovolné společnosti |
Theses on a related topic
25.
Němečková, Monika maiden name: Němečková
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2013, studies
completed, degree conferred:
Ing.Programme/field:
Gastronomy , Hospitality Management and Tourism /
Hospitality and Spa Management (Study in Czech)Master's thesis defence:
Rekonstrukce a následný provoz kavárny. |
Theses on a related topic
26.
Nocar, David
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Komunikační mix UMČR
27.
Osmolovskaia, Alina
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2020, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
MarketingBachelor's thesis defence:
Budování značky firmy |
Theses on a related topic
28.
Oubrecht, Marek
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2014, studies
completed, degree conferred:
Bc.Programme/field:
Economics and Management /
Marketing Communication in the Service Industry (Study in Czech)Bachelor's thesis defence:
Marketingový mix výstavby bytového domu |
Theses on a related topic
29.
Oubrecht, Marek
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2017, studies
completed, degree conferred:
Ing.Programme/field:
Economics and Management /
Marketing Communication (Study in Czech)Master's thesis defence:
Situační analýza - důležitý krok pro tvorbu strategie |
Theses on a related topic
30.
31.
Rygl, Tomáš
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence:
32.
Řezníčková, Jana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Marketingový mix v cestovním ruchu na příkladech Znojma
33.
Sharipova, Roza
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2025, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
MarketingBachelor's thesis defence:
Návrh marketingové strategie vybraného podniku |
Theses on a related topic
34.
35.
Slánská, Adéla
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2018, studies
completed, degree conferred:
Bc.Programme/field:
Economics and Management /
Marketing Communication in the Service Industry (Study in Czech)Bachelor's thesis defence:
Dark Tourism v Praze |
Theses on a related topic
36.
Slavík, Jiří
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace ve společnosti Žaluzie Slavík
37.
Šymon, Nelia maiden name: Mykhaylivna
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2015, studies
completed, degree conferred:
Bc.Programme/field:
Gastronomy, Hotel Management and Tourism /
Destination Management in the Turism Industry (Study in Czech)Bachelor's thesis defence:
Vliv přírodních (sportovních) parků na rozvoj vybrané destinace |
Theses on a related topic
38.
Tsygankova, Nadezda
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Postavení public relations v komunikačním mixu
39.
Vaneev, Pavel
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Analýza podmínek pro rozvoj rekreačních pobytů v oblasti Altaj - Telecké jezero
40.
Vursta, Ivan
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2023, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
MarketingBachelor's thesis defence:
Zhodnocení marketingového mixu vybrané společnosti |
Theses on a related topic
41.
Ziková, Markéta
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová strategie firmy DIKADESIGN s.r.o.
42.
43.
Baďurová, Markéta
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Podnikatelský projekt - Odbytové středisko Čerňava
44.
Čajánková, Ivana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Komunikační a marketingová strategie produktů Akciového Pivovaru Dalešice a.s.
45.
Čiháková, Klára
Faculty:
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year:
2022, studies
completed, degree conferred:
Bc.Programme/field:
Hospitality Management, Tourism and Marketing /
Hospitality ManagementBachelor's thesis defence:
Podnikatelský plán založení cukrárny |
Theses on a related topic
46.
47.
48.
Horváthová, Kamila
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Ubytovací služby v hotelu Novotel v Praze a standardy tohoto hotelového řetězce
49.
50.