Theses on a related topic (having the same keywords):

marketingovy mix, tourism, propagace, cestovni ruch, marketing mix, promotion, marketing, segmentace trhu, market segmentation

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1701.
Yerlankyzy, Zhuldyz
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Vývoj příjezdového cestovního ruchu do České republiky | Theses on a related topic Display description

1702.
Yugay, Elena
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Ochrana spotřebitele a řízení reklamací v cestovní kanceláři

1703.
Yurkuts, Pavla
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Marketing pro podporu místního turismu | Theses on a related topic

1704.
Zagorodnaia, Alina
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Tourism
Bachelor's thesis defence: Analýza služeb vodní turistiky na vybraných úsecích řek Berounky a Sázavy | Theses on a related topic

1705.
Zahajská, Lenka
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Myslivost jako součást cestovního ruchu v České republice | Theses on a related topic

1706.
Zaitseva, Karina
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Evaluace marketingové strategie vybrané organizace | Theses on a related topic

1707.
Zajicová, Dominika
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Špecifiká vybranej kultúry a ich odraz v službách cestovného ruchu. | Theses on a related topic

1708.
Zajíčková, Gabriela
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Aktuální trendy v řízení destinace cestovního ruchu v České republice a Slovenské republice | Theses on a related topic

1709.
Zajíčková, Gabriela
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry (Study in Czech)
Master's thesis defence: Zkoumání využití volného času v moderní společnosti se zaměřením na nabídku cestovního ruchu | Theses on a related topic

1710.
Zajíčková, Radka
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Tourism
Bachelor's thesis defence: Analýza úrovně služeb ve vybraném hotelu v lázních Poděbrady | Theses on a related topic

1711.
Zajpt, Martin
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Analýza využití sociálních sítí v marketingu hotelu | Theses on a related topic

1712.
Zálešáková, Veronika
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing
Bachelor's thesis defence: Plán marketingové komunikace pro mexickou restauraci La Paz | Theses on a related topic

1713.
Zasypkina, Ekaterina
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Nové trendy v prezentaci ubytování na internetu

1714.
Zaťko, Michal
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Opatření k omezení negativních dopadů ekonomické a finanční krize na ekonomiku hotelu | Theses on a related topic

1715.
Zatřepálková, Barbora
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Vytvoření konceptu venkovského hotelu | Theses on a related topic
Bachelor's thesis defence: Vytvoření konceptu venkovského hotelu | Theses on a related topic

1716.
Zdichyncová, Martina
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Košer turismus v Praze | Theses on a related topic

1717.
Zelenayová, Denisa
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: VIP a jiné celebrity v reklamě | Theses on a related topic

1718.
Zelevskiy, Victor
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Analýza poskytovaných služeb v hotelovém provozu
Bachelor's thesis defence: Analýza poskytovaných služeb v hotelovém provozu | Theses on a related topic

1719.
Zerzáňová, Michaela
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Druhé bydlení - fenomén českého cestovního ruchu | Theses on a related topic

1720.
Zheludkova, Alena
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Konkurenční prostředí v oblasti gastronomie ve vybraném regionu | Theses on a related topic
Bachelor's thesis defence: Konkurenční prostředí v oblasti gastronomie ve vybraném regionu | Theses on a related topic

1721.
Zifčáková, Helena
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Kontinuální průzkum návštěvníků Hudebního festivalu Znojmo

1722.
Zíka, Pavel
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Analýza potenciálu mikroregionu Lipno z hlediska cestovního ruchu pro uvažovanou investici do výstavby ubytovacího zařízení

1723.
Zikmund, Ondřej
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing
Bachelor's thesis defence: Marketingový výzkum společnosti Vltavín door s.r.o. | Theses on a related topic

1724.
Zimová, Ludmila
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Možnosti gastronomie a využití volného času pro děti a mládež v Mikroregionu Ladův kraj | Theses on a related topic

1725.
Zoubek, Antonín
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Hospitality Management
Bachelor's thesis defence: Marketingová komunikační kampaň firmy CMKarting | Theses on a related topic

1726.
Zubaľová, Zuzana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Nové přístupy k řízení destinací cestovního ruchu | Theses on a related topic

1727.
Zukalová, Daniela
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Hospitality Management
Bachelor's thesis defence: Systém financování cestovního ruchu ve vybraných zemích – analýza a komparace | Theses on a related topic

1728.
Zvyagintseva, Maria
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Ruská kultura na území České republiky a její vliv na cestovní ruch.

1729.
Žáčková, Tereza maiden name: Žáčková
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Systém řízení cestovního ruchu ve vybraném Euroregionu

1730.
Žáková, Pavla
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Analýza využití marketingu v agroturistických zařízeních Pardubického a Královéhradeckého kraje

1731.
Ženíšková, Zuzana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Statistické hodnocení zavádění nového výrobku na trh | Theses on a related topic

1732.
Žid, Josef
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Česko-polská spolupráce v cestovního ruchu ve vybrané příhraniční oblasti

1733.
Žigová, Ingrid
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Marketingová koncepcia Penziónu Voglerwirt | Theses on a related topic

1734.
Žihlová, Monika
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Charakteristika sítě gastronomických provozoven ve Středočeském kraji (okres Rakovník:obce a města od L-P)

1735.
Žitňáková, Claudia
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Ovlivňování chování spotřebitele v hotelovém a gastronomickém průmyslu | Theses on a related topic
Bachelor's thesis defence: Ovlivňování chování spotřebitele v hotelovém a gastronomickém průmyslu | Theses on a related topic