Theses on a related topic (having the same keywords):

marketingova strategie, marketingovy mix, podpora prodeje, marketing strategy, market, marketing mix, cestovni kancelar, sales support, marketing, trh, tour operator, travel agency, service., cestovni agentura, sluzba

Keywords ordered alphabetically | Keywords ordered by occurrence rate

751.
Masloviakova, Michaela
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Hospitality and Spa Management
Master's thesis defence: Psychologické aspekty na trhu v hotelierstve | Theses on a related topic Display description

752.
Maštalířová, Jana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace ve vybrané společnosti

753.
Matějček, Jakub
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Marketingová analýza Hotelu Labe v Litoměřicích | Theses on a related topic

754.
Matějka, Blahoslav
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Marketingové strategie firmy pro daný produkt

755.
Mayerová, Tereza
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Analýza služeb ve vybraných restauracích Ambiente | Theses on a related topic

756.
Melicherčíková, Lucia
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Porovnanie stratégií marketingovej komunikácie vybraných typov ubytovacích zariadení | Theses on a related topic

757.
Melicherová, Mária
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Propagácia kúpeľov Trenčianske Teplice, a. s.

758.
Metličková, Veronika maiden name: Metličková
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Product placement v ČR a jeho využití | Theses on a related topic

759.
Míček, Martin
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Průzkum preferencí studentů středních škol v České republice při výběru vysoké školy se zaměřením na SVŠE Znojmo

760.
Michálková, Marie
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Event marketing v praxi firem operujících na českém trhu | Theses on a related topic

761.
Mikeš, Ondřej
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití internetového obchodu ve společnosti SEVT, a.s.

762.
Miklík, Gabriel
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Propagace firmy www.znojmoreality.cz

763.
Mikulčík, Tomáš
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Analýza spokojenosti návštěvníků Pivních slavností Hostan

764.
Mikulíková, Dana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Využití nástrojů marketingového mixu v malém podniku (vinárna, kavárna)

765.
Milerová, Kateřina
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry (Study in Czech)
Master's thesis defence: Analýza produktové nabídky a poptávky cestovního ruchu pro segment senioři 55+ | Theses on a related topic

766.
Minaříková, Kristýna maiden name: Minaříková
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Marketing města a „Smart Cities“ | Theses on a related topic

767.
Minchyk, Oleksandra
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing
Bachelor's thesis defence: Vývojové trendy v maloobchodě | Theses on a related topic

768.
Miškay, Marek
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Využití nových marketingových strategií jako součást mého podnikatelského plánu ve službách pro Český trh. | Theses on a related topic
Master's thesis defence: Využití nových marketingových strategií jako součást mého podnikatelského plánu ve službách pro Český trh. | Theses on a related topic
Master's thesis defence: Sleva jako marketingový nástroj v oblasti ubytovacích a gastronomických služeb | Theses on a related topic

769.
Mitlehner, Petr
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Konkurenceschopnost v gastronomii | Theses on a related topic

770.
Mityukova, Ksenia
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Struktura a nástroje integrované marketingové komunikace v hotelových službách

771.
Mizler, Denis
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Banketní a cateringové služby | Theses on a related topic

772.
Mlynáriková, Milica
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Analýza projektu Evropské hlavní město kultury Košice 2013 x Plzeň 2015 | Theses on a related topic

773.
Močková, Magdalena
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Organizování incentivního cestovního ruchu v České republice – trendy, návrhy | Theses on a related topic

774.
Mokrý, Peter
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Pivo v českej gastronómii, nové marketingové stratégie v ponuke piva | Theses on a related topic

775.
Moravcová, Nicole
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Analýza činnosti obchodního oddělení pro vybraný hotel | Theses on a related topic

776.
Morozova, Anastasiya
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in English)
Bachelor's thesis defence: Sexism in Advertising for the Hospitality Industry | Theses on a related topic

777.
Morvic, Jan
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing
Bachelor's thesis defence: Návrh marketingové strategie pro vybranou společnost | Theses on a related topic

778.
Mošner, Petr
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Postavení malého nezávislého hotelu v konkurenčním boji pražského trhu

779.
Mottl, Stanislav
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Obchodní analýza – důležitá fáze vývoje nového produktu | Theses on a related topic

780.
Mrázková, Aneta
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Činnost ubytovacího, stravovacího a technického úseku městského hotelu **** v období pre opening

781.
Mrázková, Barbora
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Konkurenční prostředí malých pivovarů | Theses on a related topic

782.
Müller, Pavel
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Spotřební chování "Millenials" a jejich potenciál pro světové hotelnictví | Theses on a related topic

783.
Müllerová, Vlasta
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Mystery shopping v praxi | Theses on a related topic

784.
Murgašová, Kristína
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Nové formy cestovného ruchu a ich vplyv na ponuku vybranej destinácie. | Theses on a related topic

785.
Mustafina, Sabina
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Analýza předpokladů cestovního ruchu v Kazachstánu (Almaty)

786.
Myška, Pavel
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Obchod se službami v EU

787.
Nácovský, Adam
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Hospitality Management
Bachelor's thesis defence: Kvalitativní výzkum senzorických aspektů ovlivňujících hédonické hodnocení pečiva | Theses on a related topic
Bachelor's thesis defence: Chování spotřebitele v lázeňství | Theses on a related topic

788.
Nagyová, Nikola
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Možnosti využití PR jako základu marketingové komunikace | Theses on a related topic

789.
Náplava, Martin
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití nástrojů marketingového komunikačního mixu ke zvýšení povědomí o závodech Znojemského běžeckého poháru

790.
Negrilova, Anastasia
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Marketingová strategie hotelu Demínka Palace | Theses on a related topic

791.
Nechvátalová, Hana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Marketingová komunikace v Celní správě ČR zaměřená na problematiku drogové činnosti a její prevence

792.
Nekuda, Libor
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Public relations výrobního závodu Cihelna Hevlín

793.
Němeček, Jiří
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Marketingový vývoj vín z USA na domácím a světovém trhu

794.
Němečková, Aneta
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Analýza vybraného zákaznického segmentu z pohledu současného hotelnictví | Theses on a related topic

795.
Němečková, Aneta
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Hospitality and Spa Management
Master's thesis defence: Spotřební chování v současném hotelnictví | Theses on a related topic

796.
Nešetřilová, Zuzana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2022, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Vliv pandemie na spotřebitelské chování v hotelnictví | Theses on a related topic

797.
Nešporová, Petra maiden name: Velková
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Event marketing v cestovnom ruchu | Theses on a related topic

798.
Neubauerová, Marie
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing
Bachelor's thesis defence: Marketingová komunikace ochrany přírody České republiky | Theses on a related topic

799.
Nevečeřal, Jiří
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Studie aktuálních trendů v marketingu cestovního ruchu

800.
Nguyenová, Dieu Linh maiden name: Nguyen
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Příjezdový cestovní ruch Vietnamců do České republiky | Theses on a related topic