Theses on a related topic (having the same keywords):

marketingovy mix, services, hotel, produkt, marketing mix, people, sluzby, lide, product

Keywords ordered alphabetically | Keywords ordered by occurrence rate

951.
Urbanec, Ondřej
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / International Management and Marketing
Bachelor's thesis defence: Marketingová strategie vybraného eventu | Theses on a related topic Display description

952.
Urbanová, Jana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Srovnání hotelů v mikroregionu Rožnovsko

953.
Ushakova, Anastasiia
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Kreativita a inovativní přístup manažerů v hotelnictví | Theses on a related topic

954.
Vacková, Iveta
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Prosperity, Risk, Audit and Crisis Management
Master's thesis defence: Rozvoj hotelnictví na území hlavního města Prahy po r. 1989

955.
Vágnerová, Hana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Hodnocení restaurací Michelin

956.
Vágnerová, Petra
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: PR aktivity zvoleného hotelu či korporace | Theses on a related topic

957.
Vahidova, Yana maiden name: Nagumanova
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Business plán (hotelového řetězce, cestovní kanceláře) při vstupu na nový trh | Theses on a related topic
Bachelor's thesis defence: Business plán (hotelového řetězce, cestovní kanceláře) při vstupu na nový trh | Theses on a related topic

958.
Vahidova, Yana maiden name: Nagumanova
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Kompetenční profil vybrané manažerské funkce v hotelu. | Theses on a related topic

959.
Vála, David
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Možnosti zkvalitnění restauračního provozu

960.
Valenchuk, Vira
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Komparace hotelových standardů v ČR s mezinárodními standardy hotelového řetězce Kempinski

961.
Valenchuk, Vira
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Vývoj a struktura vybraného hotelového řetězce | Theses on a related topic

962.
Valentová, Olivie
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Analýza personálního řízení malých hotelů | Theses on a related topic

963.
Válková, Štěpánka
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Hospitality and Spa Management
Master's thesis defence: Význam segmentu 55+ pro rozvoj cestovního ruchu destinace | Theses on a related topic

964.
Vanišová, Kristýna
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Podnikatelský plán lyžařské školy | Theses on a related topic

965.
Vaňurová, Tereza
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Profesní etika v ČR a v Egyptě

966.
Varga, Tomáš
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Analýza procesov riadenia stravovacieho úseku vybraného hotelu | Theses on a related topic

967.
Vargová, Erika
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Hospitality and Spa Management
Master's thesis defence: Právní a ekonomické dilema – výstavba hotelu nebo apartmánového domu? | Theses on a related topic

968.
Vargová, Natália
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Podnikatelský plán na otevření hotelového a restauračního zařízení ve městě Sereď | Theses on a related topic

969.
Varlamova, Anna maiden name: Kolesnik
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: MICE akce v hotelových zařízeních Prahy: možnosti a perspektivy | Theses on a related topic

970.
Varšavová, Martina
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Hospitality Management
Bachelor's thesis defence: Specifika podnikání v hotelnictví | Theses on a related topic

971.
Vasilko, Jan
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Opatření k omezení negativních dopadů ekonomické krize nebo recese na ekonomiku hotelu | Theses on a related topic

972.
Vávra, Martin
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Snídaňový provoz v hotelu | Theses on a related topic

973.
Večerka, Miroslav
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Řízení a provoz hotelu a jeho podpora informačním systémem

974.
Večerka, Miroslav
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Nastavení krizového managementu hotelu ve vztahu na hotelový provoz v době krize | Theses on a related topic
Master's thesis defence: Nastavení krizového managementu hotelu ve vztahu na hotelový provoz v době krize | Theses on a related topic

975.
Veisalova, Alina
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Řízení malého rodinného hotelu (penzionu)

976.
Vejsada, Přemysl
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Vliv kongresového turismu na využití hotelových služeb v Praze

977.
Velčovská, Denisa
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Internetová prezentace hotelů v ČR

978.
Velčovská, Lucie
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Analýza činnosti obchodního odděleni ve vybraném hotelu - Hotel Hilton Prague

979.
Velebilová, Lenka
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Analýza využívání trendů v cateringu | Theses on a related topic

980.
Venc, Daniel
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Dopad hospodářské krize na pražská ubytovací zařízení

981.
Veselá, Kamila
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Empirické šetření se zaměřením na životní styl ve Wellness & SPA. | Theses on a related topic

982.
Veselá, Kateřina
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Úloha a význam sledování kvality služeb v gastronomii | Theses on a related topic

983.
Vinahradava, Anastasiya
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Hospitality Management
Bachelor's thesis defence: Analýza internetového marketingu turistického města Naroč | Theses on a related topic

984.
Vincíková, Zuzana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Komparativní analýza konkurence hotelu Paříž

985.
Vinklárková, Eva
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Marketingová komunikace Merlin´s Kinderwelt v Excalibur City s.r.o.

986.
Vinkler, Jan
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Možnosti vstupu na trh s alternativní zdravou výživou | Theses on a related topic

987.
Vlková, Andrea
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Marketingová strategie letecké společnosti Singapore Airlines v České republice

988.
Vlková, Miriam
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Spokojenost zákazníků s ubytovacími a stravovacími službami Hotelu Jičín | Theses on a related topic

989.
Vobecká, Barbora
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Public relations v mezinárodním hotelovém řetězci

990.
Vojtová, Martina
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Marketingová strategie ve středně velkém vinařském podniku

991.
Volná, Veronika
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Propagace a využití služeb na letišti Leoše Janáčka v Ostravě

992.
Volosovych, Hanna
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Poptávka po ekologických hotelech v České republice a v Ukrajině | Theses on a related topic

993.
Vomáčková, Denisa
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Psychologické aspekty nákupního chování spotřebitele | Theses on a related topic

994.
Vopát, Filip
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Hospitality and Spa Management
Master's thesis defence: Analýza vonkajšieho a vnútorného prostredia konkrétneho hotela | Theses on a related topic

995.
Vovsová, Karolína
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Marketingová analýza a marketingový plán hotelu, kempu a restaurace "Knížecí rybník" | Theses on a related topic

996.
Vrábľová, Marína
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Racionálna aplikácia webových stránok pre hotely

997.
Vršecká, Kateřina
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Hospitality Management
Bachelor's thesis defence: Možnosti a výhody začlenění nezávislého hotelu do hotelového řetězce Hilton. | Theses on a related topic
Bachelor's thesis defence: Možnosti a výhody začlenění nezávislého hotelu do hotelového řetězce Hilton. | Theses on a related topic

998.
Výborná, Daniela
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Aktuální a předkrizová situace v hotelnictví

999.
Vyhnánková, Tereza
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Řízení projektu v hotelnictví - hlavní zásady a pravidla | Theses on a related topic

1000.
Vymětalová, Natálie
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Zavedení nového výrobku na trh | Theses on a related topic