Theses on a related topic (having the same keywords):

osobni prodej, podpora prodeje, sales promotion, komunikacni mix, reklama, primy marketing, vztahy s verejnosti, personal selling, direct marketing, advertising, promotion mix, public relations

Keywords ordered alphabetically | Keywords ordered by occurrence rate

51.
Gašparová, Simona
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Stratégia marketingovej komunikácie vo vybranom hoteli | Theses on a related topic Display description

52.
Grosman, Zdeněk
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Marketing fotbalového klubu AC Sparta Praha | Theses on a related topic
Bachelor's thesis defence: Marketing fotbalového klubu AC Sparta Praha | Theses on a related topic

53.
Halmo, Michaela
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Marketingová komunikace VOŠ Havířov s.r.o.

54.
Havelková, Monika
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Návrh nové reklamní kampaně hotelu Prestige ve Znojmě

55.
Helia, Vojtěch
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Návrh konceptu reklamních materiálů pro vybraný hotel | Theses on a related topic
Bachelor's thesis defence: Hodnocení potenciálu cestovního ruchu v regionu Slovácko | Theses on a related topic

56.
Herbeck, Radka
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Studie možností vydávání časopisů v ČR a jejich perspektiv

57.
Hercík, Patrik
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing
Bachelor's thesis defence: Komunikace v sektoru služeb | Theses on a related topic

58.
Hladká, Gabriela
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Lázně Darkov v Karviné a jejich propagace

59.
Hrušková, Adriana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Komika a humor v reklame | Theses on a related topic

60.
Chalupecká, Klára
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Návrh komunikačního mixu pro Vysokou školu hotelovou v Praze 8, spol. s r.o. | Theses on a related topic

61.
Chlupatá, Klára
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Porovnání rozhlasu a televize jako nástrojů marketingové komunikace

62.
Igushkina, Valeriya
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Vliv celebrit na utváření reklamy konkrétního hotelu | Theses on a related topic

63.
Ipolyová, Dominika
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Kritizované, ale úspěšné reklamy kolem nás

64.
Kaločová, Eva
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Propagace sportovních zařízení Zlínska a Luhačovicka

65.
Kolářová, Zuzana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Návrh reklamní kampaně konkrétní firmy | Theses on a related topic

66.
Kozielová, Lenka
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Klady a zápory přímého marketingu očima občanů města Třince

67.
Kožuszniková, Ywetta
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Normativní metoda financování regionálního školství a její vliv na marketingové řízení školy

68.
Krchňavá, Kateřina
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Analýza komunikačního mixu hotelu Prestige

69.
Kuráň, Martin
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Vliv médií na příjezdový cestovní ruch ve vybrané oblasti

70.
Kurzová, Martina
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Komplexní analýza reklamní kampaně Nemyslíš - zaplatíš!

71.
Lamzina, Viktoriia
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing
Bachelor's thesis defence: Problematika využití Copywritingu v realitní kanceláři | Theses on a related topic

72.
Lebedeva Pochvalovská, Pavla
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Marketing v gastronomii se zaměřením na podporu prodeje | Theses on a related topic

73.
Lenderová, Karolina
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry (Study in Czech)
Master's thesis defence: Vliv médií na chápání obsahu marketingu | Theses on a related topic

74.
Maixnerová, Adéla
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2024, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing
Bachelor's thesis defence: Nákupní chování spotřebitele na vybraném trhu | Theses on a related topic

75.
Mašek, Ondřej
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Marketingová komunikace značky Marlboro

76.
Matrka, Kristína
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Analýza marketingového mixu spoločnosti ST. NICOLAUS - trade, a.s. | Theses on a related topic

77.
Melicherová, Mária
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Propagácia kúpeľov Trenčianske Teplice, a. s.

78.
Menclová, Alena
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Čeština a jiné jazyky v české reklamě | Theses on a related topic

79.
Mikulčák, David
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Vliv zakázané reklamy na prodejnost produktu

80.
Morozova, Anastasiya
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in English)
Bachelor's thesis defence: Sexism in Advertising for the Hospitality Industry | Theses on a related topic

81.
Mucha, Daniel
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Efektivita internetové reklamy

82.
Nasli, Marek
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Analýza možností využití PR v oblasti cestovního ruchu

83.
Nešporová, Petra maiden name: Velková
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry (Study in Czech)
Master's thesis defence: Návrh marketingovej komunikácie malého vinárstva | Theses on a related topic

84.
Novák, Tomáš
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Psychologie reklamy: Empirická analýza vlivu známých osobností na úspěch reklamy

85.
Nováková, Barbora
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Marketingová komunikace realitní kanceláře RAŠ, s.r.o

86.
Obrová, Kateřina
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Jak vnímají televizní reklamu vysokoškolští studenti? | Theses on a related topic

87.
Pafčugová, Michaela
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2024, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Hospitality and Spa Management
Master's thesis defence: Vliv reklamy na spotřebitelské chování. | Theses on a related topic

88.
Pätoprstý, Martin
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Mediální komunikace ve sportu | Theses on a related topic

89.
Petránková, Adéla
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Obsahová analýza tématu cestovní ruch v českých médiích - televize, rozhlas, deníky a týdeníky | Theses on a related topic

90.
Pikartová, Lenka
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Návrh zavedení nových produktů a služeb v podniku Půjčovna Katrin

91.
Pituscan, Artiom
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Spam v internetové reklamě | Theses on a related topic

92.
Prusíková, Michaela
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Využití enogastronomie jako prostředku podpory prodeje

93.
Rohlíková, Monika
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Analýza cílových skupin vybraných českých rozhlasových stanic | Theses on a related topic

94.
Rosenheim, Jaroslav
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití nástrojů PR ve firmě Kosmetik & Body Studio

95.
Samková, Barbora
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Využití nových metod marketingu v praxi

96.
Senftová, Žaneta
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Problémy s reklamou pro děti | Theses on a related topic

97.
Schumichrastová, Michaela
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Event marketing

98.
Sirůčková, Anastasija
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Reklama a média a jejich vliv na člověka | Theses on a related topic

99.
Skolilová, Barbora
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Studie psychologie reklamy

100.
Smetanová, Václava
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / International Management and Marketing
Bachelor's thesis defence: Marketingové aspekty podpory zdravého životního stylu a veganství | Theses on a related topic