Theses on a related topic (having the same keywords):

marketingovy mix, zakaznik, klicova slova, pareto analyza, positioning, vlastni znacka, merchandasing

Keywords ordered alphabetically | Keywords ordered by occurrence rate

601.
Stradanchenkova, Ekaterina
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Kulturně-historické atraktivity Petrohradu jako konkurenční výhoda při sestavování nabídky CK

602.
Straková, Klára
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Školní stravování a jeho význam

603.
Straková, Klára
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Budoucnost využití biopotravin v gastronomii | Theses on a related topic

604.
Stránská, Veronika
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Podniková kultura v hotelovém průmyslu | Theses on a related topic

605.
Stránská, Žaneta
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Marketingová komunikace obecního úřadu v Petrově

606.
Stratilová, Marcela
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Hospitality Management
Bachelor's thesis defence: Segmentace zákazníků v hotelnictví | Theses on a related topic

607.
Strýček, Tomáš
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Stratégia marketingového mixu v Hoteli PARK Piešťany

608.
Stříbrná, Tereza maiden name: Šimková
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Modernizace nákupních center

609.
Studenyak, Andrij
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Cestovní ruch v rámci EU | Theses on a related topic

610.
Studničková, Veronika maiden name: Tinková
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry (Study in Czech)
Master's thesis defence: Vliv orgánů veřejné správy na rozvoj cestovního ruchu v obci Lipno nad Vltavou | Theses on a related topic

611.
Suchá, Aneta
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry (Study in Czech)
Master's thesis defence: Návrh strategie rozvoje turismu pro vybrané místo ČR zapsané v UNESCO | Theses on a related topic

612.
Suchá, Klára maiden name: Nuslauerová
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Možnosti posuzování transparentnosti kvality potravin | Theses on a related topic

613.
Suchomelová, Lenka
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Analýza hotelové internetové prezentace s implementací změn a následným vyhodnocením | Theses on a related topic

614.
Sušil, Marek
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití nástrojů marketingového mixu ve společnosti TECHNACO CZ, s.r.o.

615.
Svetkina, Maria
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Konkurenceschopnost dopravních služeb

616.
Svítil, Petr
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing
Bachelor's thesis defence: Porovnání marketingové komunikace retailových firem | Theses on a related topic

617.
Svobodová, Aneta
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Model Pay Per Click reklamy a využití v praxi

618.
Svobodová, Lucie
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Marketingová komunikace západočeských lázní

619.
Svobodová, Zuzana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Zhodnocení marketingové komunikace Optiky Medek

620.
Sychova, Nataliia
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Analýza marketingu hotelu ve vztahu k cestovním kancelářím

621.
Synková, Petra
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Analýza hotelového řetězce Hilton a jeho postavení na trhu

622.
Synková, Petra
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Internetový marketing hotelu Imperial Art Deco | Theses on a related topic

623.
Syrovátková, Danuta
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Vytvoření standardů pro restauraci Magnificent

624.
Sysoeva, Polyna
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Marketing lázeňských zařízení v České republice a v zahraničí - komparativní analýza | Theses on a related topic

625.
Šanda, Jan
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Farmářské trhy v České republice ze statistického pohledu | Theses on a related topic
Bachelor's thesis defence: Farmářské trhy v České republice ze statistického pohledu | Theses on a related topic
Bachelor's thesis defence: Komparace tradičních a novodobých pivních restaurací v Praze | Theses on a related topic

626.
Šenekl, Daniel
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Marketingová komunikace obchodní společnosti

627.
Šetmaňuková, Zuzana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Předpoklady rozvoje cestovního ruchu rodin s dětmi ve vybraném regionu

628.
Šikl, Ondřej
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Zhodnocení úspěšnosti stávající marketingové strategie ve firmě

629.
Šimková, Pavlína
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing
Bachelor's thesis defence: Plán marketingové komunikace pro podnikatelské subjekty v oboru houslařství | Theses on a related topic

630.
Šimon, František
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Marketingová studie zavedení firmy prodávající značkové oblečení a doplňky na český trh | Theses on a related topic

631.
Šišková, Irena
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Prosperity, Risk, Audit and Crisis Management
Master's thesis defence: Manažerské charakteristiky úspěšné firmy 21.století

632.
Šišmová, Alena maiden name: Dostálová
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Inovace marketingového mixu | Theses on a related topic

633.
Škubna, Miroslav
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Etika a etiketa v hotelovém řetězci Royal Spa | Theses on a related topic

634.
Škutová, Michaela
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Průzkum trávení volného času ve vybrané lokalitě se zaměřením na segment rodina s dětmi | Theses on a related topic

635.
Šlezáková, Eva
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Role značky | Theses on a related topic

636.
Šmída, Jan
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Analýza ATL podpory značky Rexona

637.
Šorm, Marek
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Strategie vybrané firmy na českém trhu | Theses on a related topic

638.
Špačková, Lucie
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Tourism
Bachelor's thesis defence: Možnosti zvýšení vytíženosti hotelů v ČR pomocí úprav marketingového mixu | Theses on a related topic

639.
Špolc, Michael
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Řízení lidských zdrojů v hotelnictví | Theses on a related topic

640.
Štajner, Tomáš
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Guerilla marketing: nekonvenční způsob oslovení zákazníků

641.
Šťastný, Jiří
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Hodnocení spokojenosti zákazníků firmy LAUFEN CZ s.r.o.

642.
Štefková, Hana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Mediální komunikace a etika cestovního ruchu

643.
Štenglová, Kateřina
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Diskriminace žen v hotelovém průmyslu | Theses on a related topic
Bachelor's thesis defence: Diskriminace žen v hotelovém průmyslu | Theses on a related topic

644.
Štenglová, Kateřina
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Organizační struktury podniku v oboru hotelnictví | Theses on a related topic
Master's thesis defence: Organizační struktury podniku v oboru hotelnictví | Theses on a related topic

645.
Štěpaník, Petr
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Moderní metody kontroly ve stravovacím úseku

646.
Štěpánková, Veronika
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Kulturní dědictví a jeho úloha v cestovním ruchu ve vybrané destinaci. | Theses on a related topic

647.
Štork, Ondřej
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Využití nástrojů marketingového mixu ve vybraném podniku

648.
Štrossová, Jitka
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Nákupní zvyklosti hotelových hostů v České republice | Theses on a related topic

649.
Štureková, Sanja
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Degustace čokolády, propojení chutí a vůní čokolády | Theses on a related topic
Bachelor's thesis defence: Degustace čokolády, propojení chutí a vůní čokolády | Theses on a related topic
Bachelor's thesis defence: Ekologie v oborech hotelnictví a gastronomie | Theses on a related topic

650.
Šturmová, Kristýna
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Komparace služeb v nákupních centrech v Praze