Theses on a related topic (having the same keywords):

marketingova komunikacia, konkurencne prostredie, competitive enviroment, swot, bcg matica, tesla inc. marketing communication, situacna analyza, pestel, bcg matrix, public relations, situational analysis

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Jelinek, Jozef Dan
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Hospitality Management
Bachelor's thesis defence: Analýza marketingovej situácie gastronomického podniku so zameraním na jeho ponuku | Theses on a related topic Display description

2.
Barthová, Michaela
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Marketingové činnosti pri založení hotela | Theses on a related topic

3.
Gašparová, Simona
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Stratégia marketingovej komunikácie vo vybranom hoteli | Theses on a related topic

4.
Hatalovská, Alexandra
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Návrh marketingové komunikace malého vinařství | Theses on a related topic
Master's thesis defence: Návrh marketingové komunikace malého vinařství | Theses on a related topic

5.
Luptáková, Alena
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: BCG matica a jej aplikácia vo vybraných gastronomických prevádzkach | Theses on a related topic

6.
Melicherčíková, Lucia
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Porovnanie stratégií marketingovej komunikácie vybraných typov ubytovacích zariadení | Theses on a related topic

7.
Nešporová, Petra maiden name: Velková
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2019, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry (Study in Czech)
Master's thesis defence: Návrh marketingovej komunikácie malého vinárstva | Theses on a related topic

8.
Šachlová, Iva
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Ekonomika veřejné správy a sociálních služeb
Bachelor's thesis defence: Marketingová komunikace občanského sdružení Rodinné centrum Maceška

9.
Tkáčiková, Michaela
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Marketingová komunikácia spoločnosti H&M | Theses on a related topic

10.
Vrbovský, Lukáš
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Analýza marketingové komunikace vybraného hotelu | Theses on a related topic
Bachelor's thesis defence: Analýza marketingovej komunikácie v hoteli Clement | Theses on a related topic
Bachelor's thesis defence: Analýza marketingovej komunikácie v hoteli Clement | Theses on a related topic

11.
Anderová, Miroslava
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Sociálne siete a ich využitie v českom hotelierstve | Theses on a related topic

12.
Baďurová, Markéta
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Podnikatelský projekt - Odbytové středisko Čerňava

13.
Becková, Tereza
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Prázdninová turistika v lokalitě Český ráj

14.
Bernardová, Dagmar Alexandra
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Využití PR jako základu marketingové komunikace | Theses on a related topic

15.
Bilanová, Karolína
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Dopad globalizovaného společenství na cestovní ruch v letovisku Vodice
Bachelor's thesis defence: Potenciál cestovního ruchu v rozvoji vybraného regionu - Český Krumlov

16.
Blahová, Natálie
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Reklama a Public Relations konkrétní firmy v průmyslu módního odívání

17.
Brouková, Sylva
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Úloha hotelového manažera v butik hotelu. | Theses on a related topic

18.
Buzenkova, Ekaterina
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: PR aktivity zvoleného hotelu či korporace | Theses on a related topic

19.
Caninec, Luboš
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2023, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Evaluace dosavadní marketingové strategie a vyhodnocení jejího souladu s marketingovým plánem výrobní společnosti POEX Velké Meziříčí, a.s. | Theses on a related topic
Master's thesis defence: Evaluace dosavadní marketingové strategie a vyhodnocení jejího souladu s marketingovým plánem výrobní společnosti POEX Velké Meziříčí, a.s. | Theses on a related topic

20.
Ciffra, Petr
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Založení startupu v sektoru HORECA | Theses on a related topic

21.
Ciglanský, Josef
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Význam mediální komunikace pro konkrétní společnost z oblasti cestovního ruchu | Theses on a related topic

22.
Ciglanský, Josef
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry (Study in Czech)
Master's thesis defence: Komparace mediální komunikace vybraných lázeňských společností | Theses on a related topic

23.
Cimbaľáková, Anna
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2016, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Komparácia stratégií marketingovej komunikácie vybraných typov ubytovacích zariadení. | Theses on a related topic

24.
Čechová, Lucie
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketingová komunikace produktu "zákrok na intimní omlazení"

25.
Čekovský, Matej
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing
Bachelor's thesis defence: Mediální kampaň jako nástroj marketingové komunikace | Theses on a related topic

26.
Čekovský, Matej
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Marketing malých a středních podniků | Theses on a related topic

27.
Čeňková, Iva
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Švejk restaurant - jeho pozice na trhu

28.
Dobeš, Dominik
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Marketing firmy ABC

29.
Dobešová, Tereza
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Public relations a jeho vliv na konkrétní společnost | Theses on a related topic

30.
Domanižová, Petra
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing and management
Bachelor's thesis defence: Partnerství pro místní rozvoj ve firmě SINUSPARK s.r.o., Dobšice

31.
Dostálová, Anna
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Podnikatelský plán na založení restaurace v zámeckém komplexu Verušičky | Theses on a related topic

32.
Faltusová, Diana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Strategický manažment so zameraním na hotelovú prevádzku. | Theses on a related topic

33.
Fedorková, Monika
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Outsourcing v hotelovém zařízení na úseku stravování

34.
Fleglová, Nikola
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2023, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Hospitality Management
Bachelor's thesis defence: Využití outsourcingu ve vybraném hotelu | Theses on a related topic

35.
Foldinová, Lucie
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Možnosti rozvoje cestovního ruchu v Chicagu

36.
Grosman, Zdeněk
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Marketing fotbalového klubu AC Sparta Praha | Theses on a related topic
Bachelor's thesis defence: Marketing fotbalového klubu AC Sparta Praha | Theses on a related topic

37.
Hanzelka, Karel
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2023, studies completed, degree conferred: Mgr.
Programme/field: International and Diplomatic Studies / International and Diplomatic Studies
Master's thesis defence: Mezinárodní krizová komunikace v organizaci | Theses on a related topic

38.
Havlů, Jana
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech) (combination/specialization: Studium při pracovišti v Havířově)
Bachelor's thesis defence: Činnost mateřských center v Havířově a jejich propagace

39.
Hegrlík, Tomáš
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Koncept rodinného ubytovacího zařízení

40.
Hercík, Patrik
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2025, studies completed, degree conferred: Ing.
Programme/field: Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
Master's thesis defence: Marketingová analýza kmenové obchodní sítě pojišťovny Allianz v Praze | Theses on a related topic

41.
Herdová, Alexandra
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Konkurenční prostředí v cestovním ruchu | Theses on a related topic

42.
Herzman, Martin
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2014, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Marketingová komunikace restaurace s využitím TV pořadu | Theses on a related topic

43.
Holá, Kornelie
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Economics and Management / Marketing Communication in the Service Industry (Study in Czech)
Bachelor's thesis defence: Marketing neziskové organizace | Theses on a related topic

44.
Horváthová, Zdenka
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry (Study in Czech)
Bachelor's thesis defence: Marketingová komunikácia a služby poskytované určitému trhovému segmentu | Theses on a related topic

45.
Horynová, Nikola
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Image Vysoké školy hotelové v Praze 8, spol. s r.o. z pohledu jejích studentů a zaměstnanců

46.
Hrubiško, Lukáš
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2025, studies completed, degree conferred: Bc.
Programme/field: International Management and Marketing / International Management and Marketing
Bachelor's thesis defence: Návrh marketingovej stratégie pre podnik vstupujúci na zahraničný trh | Theses on a related topic

47.
Hrvolová, Monika
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2018, studies completed, degree conferred: Ing.
Programme/field: Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
Master's thesis defence: Cena jako faktor konkurence v gastronomii | Theses on a related topic

48.
Hubálková, Andrea maiden name: Truněčková
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economics and Management / Marketing Communication (Study in Czech)
Master's thesis defence: Fashion Marketing | Theses on a related topic
Master's thesis defence: Fashion Marketing | Theses on a related topic

49.
Husáková, Jesika
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Hospitality Management, Tourism and Marketing / Tourism
Bachelor's thesis defence: Situační analýza personální agentury JESS Production | Theses on a related topic

50.
Chandrycká, Barbora
Faculty: University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
Bachelor's thesis defence: Porovnání marketingových možností solitérního hotelu v srovnání s řetězcovým hotelem | Theses on a related topic