BM2031EMN Analytics and Measurement of the Effectiveness of Marketing Tools

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
winter 2024
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Zuzana Bergrová (lecturer)
Ing. Michal Fedorko (lecturer)
prof. PhDr. Ľudovít Hajduk, Ph.D. (lecturer)
Course Enrolment Limitations
The course is offered to students of any study field.
Language of instruction
Czech
Teacher's information
https://docs.google.com/spreadsheets/d/1BBcqrf6ZIXWLtmSAfdL-u6GvdpuVkqmBZtIIWMY_IHo/edit?usp=sharing
The course is also listed under the following terms winter 2022, winter 2023.
  • Enrolment Statistics (winter 2024, recent)
  • Permalink: https://is.ucp.cz/course/ucp/winter2024/BM2031EMN