MAE38 Business IT

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
summer 2019
Extent and Intensity
2/2/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Štěpán Chalupa, Ph.D. (lecturer)
Ing. Štěpán Chalupa, Ph.D. (seminar tutor)
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
GOALThe goal of the subject is to gain theoretical background of a use of information and communication technologies in online marketing communication and presentation of hotels (and other accomodation establishments), restaurants and other companies within tourism industry.

KNOWLEDGE Student will gain knowledge of e-business in hospitality, gastronomy and other companies with focus on online marketing communication with usage of freely available tools.

SKILLS Students are able to use MS Office and other tools for customer analysis, evaluation of effecience of marketing activities within product distribution and communication and use these within creation of future marketing presentation of selected company.

COMPETENCE Students are able to use freely available tools for analysis of marketing acitivities of selected toursim oriented company. Student is able to create online presentation of company and use basic tools for SEM, SEO and social networks. Student can use freely available CMS tools.
Syllabus
  • 1.Data, information and knowledge in hospitality management.
  • 2.Information systems in hospitality industry.
  • 3.Basics of e-business for hospitality industry.
  • 4.Websites and their position within marketing.
  • 5.Static and dynamic websites.
  • 6.Websites as crutial partof marketing communication and product distribution.
  • 7.CMS systems.
  • 8.E-commerce in hospitality.
  • 9.Internet advertisement.
  • 10.Website analysis.
  • 11.Cloud Computing.
  • 12.IT security.
  • 13.Data processing and Business Intelligence.
Literature
    required literature
  • BOJANIC, D. C., REID, R. D. Hospitality marketing management. New York: Wiley, 2016. ISBN 978-1-119-19515-3.
  • BENCKENDORFF, P.J., SHELDON, P.J., FESENMAIER, D.R. Tourism Information Technology. Wallingford: CABI, 2014. ISBN: 978-1-780-64185-0.
    recommended literature
  • KOTLER, P. T., BOWEN, J. T., MAKENS, J., BALOGLU, S. Marketing for Hospitality and Tourism. London: Pearson Education Limited, 2016. ISBN 978-1-292-15616-3.
  • TESONE, D.V. Hospitality informationsystems and E-commerce. Hoboken, N.J.:Wiley, 2006. ISBN 978-0-471-47849-2.
Teaching methods
Lectures and seminars.
Assessment methods
Written and oral examination based on semestral project and theoretical basics. At least 60 % of correct answers neede to pass.
Language of instruction
English
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms summer 2020, summer 2021, summer 2022, summer 2023, winter 2023, summer 2024, winter 2024.
  • Enrolment Statistics (summer 2019, recent)
  • Permalink: https://is.ucp.cz/course/ucp/summer2019/MAE38